TV18 Home Shopping Network

About Us

HomeShop18, a 24-hour home shopping channel, enabled customers to purchase products featured on television while also maintaining a robust online presence through its website and mobile app, offering an expanded selection of products and services. Targeting consumers in Tier II and Tier III cities was a key strategy, providing access to goods potentially unavailable locally. The company focused on establishing trust and credibility through quality products, secure payment gateways, and dependable delivery services. HomeShop18 ceased operations in 2018, marking the end of its run in the Indian e-commerce and television retail landscape. Its business model combined the reach of television with the convenience of online shopping to cater to a specific demographic seeking accessibility and reliability. The channel showcased a variety of products, ranging from electronics and home appliances to fashion and lifestyle items, often accompanied by demonstrations and detailed product information. This approach aimed to educate and engage viewers, fostering informed purchasing decisions. Furthermore, HomeShop18 implemented customer service initiatives designed to address queries and resolve issues promptly, enhancing the overall shopping experience. The company's efforts to build a strong brand image included partnerships with well-known brands and celebrities, lending credibility to its offerings. Despite its efforts, HomeShop18 faced challenges in a competitive market and ultimately discontinued its operations.