Technical and Marketing Communications Specialist

Position Summary

HORIBA India is seeking a highly motivated and detail-oriented Technical and Marketing Communications Specialist to join its fast-paced marketing team. This role will play a critical part in developing and executing marketing communication strategies to strengthen HORIBA s brand presence and customer engagement in the Materials and Semiconductor business segment.

Key Responsibilities

Plan, develop and execute integrated marketing campaigns aimed at increasing awareness, generating leads, and enhancing customer loyalty.

Collaborate with Product Managers and Technical Teams to create targeted messaging and focused marcom.

Manage and maintain the India HORIBA MarCom calendar, ensuring timely and consistent campaign execution.

Coordinate with internal teams and external creative agencies for the design and production of marketing collateral, ensuring compliance with HORIBA brand standards.

Develop and deliver marketing content including landing pages, digital assets, multimedia, print collateral (brochures, flyers), and event communication materials.

Support marketing automation workflows for lead nurturing and customer engagement.

Monitor, analyze, and report on campaign performance metrics to assess effectiveness.

Prepare, monitor, and track the annual MarCom budget, ensuring cost efficiency and ROI.

Ensure all marketing communications adhere to corporate brand and identity guidelines.

Analyze and report DGFT data to gain market knowledge

Qualifications and Experience

Masters/bachelor s degree in science

8+ years of professional experience in Marketing Communications

Strong interpersonal and communication skills (written, verbal, and presentation).

Proven track record in cross-functional collaboration with sales/applications/tech teams

Working knowledge of marketing automation tools and campaign analytics.

Basic understanding of HTML, print production, and graphic design principles.

Strong organizational and project management skills with attention to detail and deadlines.

Ability to handle multiple projects simultaneously in a fast-paced environment.

Preferred Skills

Hands-on experience with Marketing Automation Platforms (e.g. Salesforce).

Experience in Academic or Industrial Marketing.

Prior experience communicating scientific or technical content.

Exposure to international marketing coordination and cross-cultural collaboration.

Key Competencies

Strategic Thinking and Planning

Creative Communication and Content Development

Analytical Mindset and Result Orientation

Technical and Scientific Understanding