Team Lead - SEO

• You will lead SEO strategy development, manage projects, and guide the team to achieve performance goals
• This role requires a deep understanding of SEO techniques, algorithm changes, and strong leadership skills

Key Responsibilities:

• Team Leadership: Lead and mentor a team of SEO specialists, providing guidance, support, and training to optimize their performance and development
• SEO Strategy: Develop and execute SEO strategies that improve organic search rankings, drive traffic, and increase conversion rates
• Keyword Research: Conduct keyword research to identify high-value target keywords and phrases that align with business objectives
• On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine visibility and user experience
• Technical SEO: Ensure website technical aspects are optimized for search engines, including site speed, mobile-friendliness, and schema markup
• Content Strategy: Collaborate with content creators to develop SEO-friendly content that meets user intent and ranks well in search results
• Link Building: Implement effective link-building strategies to enhance domain authority and improve search rankings
• Performance Monitoring: Use analytics tools to monitor SEO performance, track keyword rankings, and provide regular reports to stakeholders
• Algorithm Updates: Stay up-to-date with search engine algorithm changes and SEO best practices, adjusting strategies accordingly
• Competitor Analysis: Analyze competitor SEO strategies and identify opportunities for improvement and differentiation
• Budget Management: Manage the SEO budget effectively, allocating resources for maximum impact
• Cross-Functional Collaboration: Collaborate with other marketing teams, developers, and designers to ensure SEO is integrated into all aspects of digital marketing efforts

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
• Strong leadership and team management skills
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz
• In-depth knowledge of search engine algorithms and ranking factors
• Excellent analytical and problem-solving abilities
• Effective communication and collaboration skills
• Up-to-date with the latest trends and best practices in SEO
• Experience with content management systems (eg, WordPress) is a plus