Sr. Product Executive

Pls find below JD & Requirement for PM/SR PM profile.

Segment: Pediatric Preferred other's segment is ok.

Experience: Minimum 2 Yrs experience in Pharma PMT( Marketing)

Qualification: B.Sc./Bpharma + MBA

Role & Responsibility:

• Developing brand strategy and positioning of assigned portfolio
• Managing product lifecycle (pre-launch, launch, growth, maturity)
• Creating marketing plans and campaigns
• Coordinating with medical, regulatory, sales, and market access teams & Field force for execution
• Analyzing market trends, competitor activity, and sales data
• Managing brand budgets and forecasts
• New Product Launch
• Fieldwork & Training

Key Responsibilities:

Strategic

• Market segmentation and targeting
• Brand positioning and differentiation
• Competitive analysis
• Portfolio management

Tactical

• Campaign development (digital, print, conferences)
• Sales force materials (visual aids, detailing aids)
• KOL engagement strategy
• Product launch planning

Analytical

• Sales performance tracking
• ROI analysis of campaigns
• Market share evaluation
• Forecasting and demand planning