Sr. Digital Marketing Specialist

We are looking for a highly experienced Senior Digital Marketing Specialist who can lead our digital marketing initiatives and deliver measurable business growth. The ideal candidate should have extensive hands-on experience in SEO, Social Media Marketing (SMO), Google Ads, Meta Ads, content strategy, analytics, and AI-powered marketing tools. This role requires someone who understands both traditional digital marketing and the latest AI-driven search landscape, including AI search optimization, generative search, and modern content strategies that improve visibility across search engines and AI assistants.

• Develop and execute comprehensive SEO strategies to improve organic rankings.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Optimize website architecture, page speed, Core Web Vitals, schema markup, and internal linking.
• Build high-quality backlink strategies and improve domain authority.
• Monitor search performance using Google Search Console, Google Analytics, and SEO tools.
• Optimize websites for AI-powered search experiences and answer engines.
• Understand emerging search trends, including AI Overviews and generative search.
• Implement structured data and semantic SEO best practices.
• Develop content strategies that improve discoverability in AI-driven search results.
• Stay updated with AI search algorithms and recommend implementation strategies.
• Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
• Manage bidding strategies, audience targeting, and conversion tracking.
• Improve Quality Scores, CTR, and ROAS.
• Generate qualified leads while optimizing advertising budgets.
• Create and manage Facebook and Instagram advertising campaigns.
• Develop audience segmentation, retargeting, and lookalike audience strategies.
• Optimize campaigns for lead generation, conversions, and brand awareness.
• Track campaign performance and continuously improve ROI.
• Build and execute social media strategies across major platforms.
• Plan content calendars and coordinate with design and content teams.
• Increase engagement, followers, and brand visibility.
• Monitor social media trends and competitor activities.
• Analyze marketing performance using Google Analytics 4 (GA4), Google Tag Manager, Search Console, and advertising dashboards.
• Prepare weekly and monthly performance reports with actionable insights.
• Measure KPIs including traffic, leads, conversions, CPA, ROAS, and ROI.
• Utilize AI tools for content creation, research, campaign optimization, keyword analysis, and productivity.
• Leverage AI platforms to improve marketing workflows and campaign performance.
• Evaluate and implement new AI solutions that enhance efficiency and results.
• Develop digital marketing strategies aligned with business objectives.
• Collaborate with developers, designers, content writers, and sales teams.
• Mentor junior marketing team members and share best practices.
• Keep up with the latest trends in digital marketing, AI, and search technologies.

• Strong expertise in SEO (On-page, Off-page, Technical SEO)
• Hands-on experience with Google Ads
• Hands-on experience with Meta Ads (Facebook Instagram)
• Strong knowledge of Social Media Optimization (SMO)
• Experience with Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• Keyword Research Competitor Analysis
• Link Building Strategies
• Technical SEO Audits
• Content Marketing Strategy
• Conversion Rate Optimization (CRO)
• Lead Generation Campaigns
• Marketing Performance Analysis
• AI-powered marketing tools and workflows
• AI Search Optimization / Generative Search Optimization
• Excellent communication and presentation skills

• Bachelors or Masters degree in Marketing, Digital Marketing, Business Administration, Computer Science, or a related field.
• Google Ads Certifications are an added advantage.
• Meta Blueprint Certification is preferred.
• SEO Certifications are a plus.

• 2-5+ years of proven experience in Digital Marketing.
• Demonstrated success managing SEO, Google Ads, and Meta Ads campaigns.
• Experience working with AI tools and AI-driven marketing workflows.
• Proven track record of increasing website traffic, lead generation, and ROI.

• Competitive Salary
• Performance-Based Incentives
• Career Growth Opportunities
• Exposure to AI Emerging Technologies
• Learning Certification Support
• Collaborative and Innovative Work Environment
• Opportunity to work on diverse international projects