Sr. Digital Marketing Specialist

Role & responsibilities

• Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, Discovery, Performance Max).
• Conduct keyword research, competitor analysis, and audience segmentation.
• Monitor daily campaign performance and adjust bids, budgets, and targeting for maximum efficiency.
• Track conversions and analyze campaign performance using Google Analytics, Tag Manager, and other tracking tools.
• Optimize ad copies, creatives, and landing pages for better CTR and conversion rates.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Stay updated with the latest Google Ads features, policies, and industry best practices.
• Collaborate with marketing and design teams for creatives, landing pages, and campaign strategies.
• Drive lead generation campaigns with a focus on CPL optimization and ROI.

Preferred candidate profile

• Minimum 7+ years of hands-on experience in digital marketing and Google Ads campaign management.
• Strong understanding of SEM, PPC, Display Advertising, and remarketing.
• Experience with Google Tag Manager, Google Analytics (GA4 preferred), and conversion tracking setup.
• Strong analytical skills with proficiency in Excel/Google Sheets for data reporting.
• Expertise in keyword planning, ad copywriting, and A/B testing.
• Ability to manage large budgets and deliver campaigns within defined KPIs.