Sr. ASO Professional

Moon Technolabs
Posted on
Moon Technolabs logo
Experience
4 - 5 yrs
Job Location
Ahmedabad, India
Vacancy
1
Designation
Senior Data Science Analyst
Job Type
Not specified

Job Description

Plan and execute end-to-end ASO strategy for iOS and Android apps

Optimize app titles, subtitles, descriptions, keywords, and creatives (icons, screenshots, preview videos) to improve visibility and conversion

Conduct regular keyword research, competitor analysis, and market trend analysis

Monitor app store rankings, ratings, and reviews - and take action accordingly

Collaborate with design and content teams to create high-performing store creatives

Run A/B tests on store listings to improve install rates

Track and report ASO performance metrics and present insights to stakeholders

Stay updated with App Store and Google Play algorithm changes and best practices



Requirements ASO Tools:

Sensor Tower / AppFollow / AppTweak / MobileAction, App Store Connect, Google Play Console

Frameworks and Tools:

Google Analytics / Firebase, Adjust / AppsFlyer (attribution tools), Excel / Google Sheets for reporting

Platforms:

iOS (App Store), Android (Google Play)

Additional Technical Skills:

Basic understanding of paid UA (User Acquisition) to align organic and paid strategy

Knowledge of localization and global ASO strategies



Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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