Sr. Area Sales Manager - Agency Health

ROLE AND RESPONSIBILITIES -

• Sales Strategy Development: Design and implement territorylevel sales strategies to achieve business goals, ensuring alignment with broader organizational priorities and market potential.
• Sales Performance Monitoring: Review business performance across the geography at regular intervals, track sales KPIs, analyze trends, identify gaps, and execute corrective actions to ensure consistent target achievement.
• Channel Relationship Management: Build and maintain strong relationships with key channel partners, strategic contributors, and business influencers within the territory to support sustained business growth and partner engagement.
• Business Development: Identify new business opportunities, drive geographic expansion within the area, and support the onboarding of new business partners or contributors to strengthen overall business sourcing.
• Agent / Partner Productivity Management: Enable and strengthen the productivity of the field force and channel partners through structured planning, funnel management, regular reviews, and targeted activity planning.
• Engagement: Lead structured engagement programs including business meets, capability forums, leadership forums, recognition platforms, and partner activations to maximize field productivity and motivation.
• Training & Capability Building: Enable the field force with training on product knowledge, digital sales processes, underwriting norms, sales effectiveness, and relationship management to uplift capability across the broader territory.
• Market Analysis: Continuously monitor industry trends, competitor activities, and evolving customer needs to identify market opportunities and adapt plans proactively.
• LOB Management: Grow all lines of business while ensuring portfolio profitability, business hygiene, and adherence to underwriting norms.
• Operational Excellence: Oversee smooth execution of policy issuance, documentation accuracy, digital process adoption, and service delivery by collaborating with operations, underwriting, and claims teams as needed.
• Compliance: Ensure strict adherence to organizational policies, IRDAI guidelines, audit norms, and governance standards across all business activities and sales practices.
• Team Leadership: Lead, motivate, and guide the field team to achieve and exceed area sales targets while fostering a performancedriven, collaborative, and compliant work culture.

PREFERRED SKILLS -

• Strong leadership, people development, and influencing skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Analytical mindset with strong ability to interpret data and drive strategic decisions.
• Proven ability to design and execute business plans and achieve sales targets.
• Strong stakeholder management and conflict resolution skills.