Sr . Product Marketing Manager

Responsibility : You are accountable for ensuring Quickbase is differentiated and properly positioned in the market relative to other platforms and solutions. You ensure the company knows who we win against, who we dont and what we can do to improve. You work with industry analysts to position Quickbase. You help sellers navigate thorny competitive conversations. You use your market and IT expertise to help the product, marketing sales with IT conversations.

Win/Loss: Drive the win/loss process at a regular ongoing cadence in collaboration with Solutions Marketing, Product Management, Customer Success Sales. Ensure insights are part of Business Reviews and put in the hands of the teams that need them.

Competitive Positioning

• Creating maintain competitive positioning sales collateral for Quickbase relative to competitors in the segments where we go to market

• Collaborate with GTM Enablement Team to ensure fresh competitive positioning is part of onboarding, sales training and GTM activities.

• Provide support to sales teams involved in competitive conversations and to marketing teams incorporating a competitive message into their programs and tactics.

• Ensure executive, marketing, product and sales teams are kept abreast of the latest competitor moves and the implications to our business and market position.

Analyst Relations

• Drive the process to properly position Quickbase in the market with industry analysts like Gartner Forrester in collaboration with Corporate Communication and Product Management

IT Positioning (secondary)

• Collaborate with product marketing and product management to help support IT-related sales conversations and bring platform-related capabilities to market.

Qualifications:

5-7 years of marketing or sales/marketing experience

Familiarity with marketing enterprise software

SaaS experience familiarity with no-code/low-code integration is a plus