Job Description
Key Roles and Responsibilities:
Brainstorm and execute digital strategy (Social, Email, ORM etc)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Create monthly/weekly reports for management
1. Social media
Responsible for managing and expanding social media management and marketing strategies (focusing on LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.)
Design, build and maintain our social media presence
Coordinate with content writer to manage and oversee social media content
Measure and report performance of social media activities and assess against goals
Stay up to date with the latest social media best practices and technologies
2. SEO
Reviewing and analysing websites for areas that can be improved and optimized
Evaluate important metrics to increase our website traffic, search words/keywords, and target audience
Knowledge of technical aspects of search engines, crawling, indexing and search algorithms would be an added advantage
Conduct keyword research and create and refine lists of targeted search terms
Complete technical and on page audit on regular basis
Developing link building strategies
Content recommendations, keyword research for all content activities
Knowledge and experience of working with tools like Google Search Console, Google Analytics, Tag Manager, SEMRush, Ahrefs, Screaming Frog, etc.
3. Email marketing
Manage and execute email marketing campaigns effectively
Should be aware of the best practices of email marketing
4. ORM
Interact with comments on social media
Manage third party business reviews/rating platform