Social Media Paid Campaign Executive

Job Title: Social Media Paid Campaign Executive

Location: Swargate, Pune

Job Type: Full-Time

Working Days: 6 Days a Week

Working Hours: 10:00 AM 7:00 PM

Job Summary
We are looking for a creative and data-driven Social Media Paid Campaign Executive who will be responsible for planning, executing, and optimizing paid advertising campaigns across various social media platforms. The role focuses on driving brand awareness, lead generation, customer acquisition, and maximizing campaign performance through strategic audience targeting, budget optimization, and performance analysis.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, LinkedIn, and other social media platforms.
• Create audience segments using demographics, interests, behaviors, and custom audiences.
• Monitor campaign performance and optimize budgets, bids, and ad creatives for maximum ROI.
• Conduct A/B testing to improve campaign performance and conversion rates.
• Track and analyze campaign metrics using Meta Ads Manager, Google Analytics, and reporting tools.
• Collaborate with the creative team to develop high-performing ad creatives and copy.
• Prepare campaign performance reports and share actionable insights with the marketing team.
• Stay updated with social media advertising trends, platform updates, and best practices.
• Ensure campaigns are delivered within budget and aligned with business objectives.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1 to 2 years of experience in managing paid social media campaigns.
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, or Google Ads.
• Strong understanding of audience targeting, campaign optimization, and performance marketing metrics.
• Good knowledge of Google Analytics, MS Excel, and reporting tools.

Preferred Skills

• Experience in FMCG, Dairy, E-commerce, or D2C brands.
• Knowledge of lead generation, conversion campaigns, and remarketing strategies.
• Familiarity with Canva or other creative collaboration tools.
• Strong analytical, communication, and problem-solving skills.

Work Location: In person