Social Media Marketing Specialist

• A Social Media Marketing Expert to carry out and monitor social media initiatives and implement successful marketing strategies for our clients.

Responsibilities and Duties:

• Create a presence on various social media platforms like Facebook, Instagram, LinkedIn, and Twitter, for our Indian and International clients.

• Run and Monitor Paid Ads on Facebook, Instagram, Linkedin, Twitter, and Snapchat.

• Influencer Management and Marketing

• Create engaging content (banners, posts, photos, videos, GIFs etc) for all the social media platforms.

• Analyze user engagement on the website and social media platforms (eg click-through, bounce rates)

• Create Paid Marketing campaigns on Facebook, Instagram, Linkedin, Quora, Twitter.

• Create analytics report of traffic and user engagement from all social media platforms

• Help build and support new and innovative strategies like optimizing keywords, #Tags, Content etc

• Identify current trends, trending contents, prevailing #tags etc and engage our clients with the flow.

• Identify the habits of our online customers and suggest ways to reach a broader audience

• Maintain a cohesive strategy across all platforms to increase brand awareness of our clients

• Coordinate with SEO Team and Business Development Team to design advertising campaigns.

• Ensure timely responses to customers and follow-ups on queries and comments.

• Research how emerging social networks and features can benefit our company.

Qualifications / Experience:

• Proven working experience (2 to 3 yrs) in social media marketing or as a digital media specialist.

• Hands-on experience handling social media platforms and digital marketing campaigns

• Excellent consulting, writing, and editing (text and photo).

• Experience in using social media management tools, like Buffer and Hootsuite is desirable.

• Positive attitude, detail-oriented approach and customer-focused.

• Good multitasking and organisational ability will be beneficial.

• Understanding SEO, keyword research and Google Analytics will be an added advantage

• Ability to identify target audience preferences and trends.

• Demonstrable social networking experience.

• Excellent command of English is a must

• Great communication and presentation skills

• Excellent time management and organizational skills.

• Proactive and self-starter.

• Strategic thinker with hands-on experience