Social Media Marketing Specialist

We are looking for a creative and results-driven Social Media Marketing Specialist to join our team! In this role, you will plan and execute innovative social media strategies, manage multiple platforms, and analyze performance metrics to drive brand growth. Your responsibilities will include crafting engaging posts, staying ahead of trends, and building vibrant online communities. Hands-on experience with paid campaigns and content creation is essential, along with a strong understanding of audience engagement, social media tools, and analytics. If you re passionate about social media and love creating content that connects and converts, this role is perfect for you!
" data-responsibility="

• 5-6 years in social media marketing.
• Experience with social media tools like Hootsuite, Buffer, Sprout Social.
• Proficiency in influencer marketing, community management, and implementing paid/organic strategies.
• Strategic Ownership
• Manoeuvre digital marketing campaigns through all areas of the project life cycle.
• Clearly understand and implement digital marketing campaigns which fit needs.
• Provide analytical reporting of campaigns to stakeholders.
• Content Creation & Management
• Develop and manage social media content (posts, stories, reels, videos, graphics).
• Ability to creatively click pictures and record videos for creating content.
• know how of AI tools - ChatGPT, Gemini, etc.
• Ensure content is consistent with our brand and optimized for engagement.
• Social Media Strategy
• Implement strategies to achieve marketing goals and boost social media presence.
• In depth knowledge of social platforms like Facebook, Instagram, YouTube, LinkedIn, X, etc.
• Know how of latest social media trends.
• Paid Social Media
• Manage paid social media campaigns to drive traffic and conversions.
• Strong understanding of Meta Business, YouTubeOptimize advertising budgets and track performance for better ROI.
• Engagement & Community Management
• Engage with followers and manage comments/messages effectively.
• Build relationships with influencers and brand advocates.
• Analytics & Reporting
• Track performance metrics and analyze campaign success.
• Generate reports with insights and recommendations for improvement.
• Collaboration
• Work with the team to align social media activities with marketing strategies.
• Guide customers in providing relevant content for social media campaigns.

" data-qualification="

• Bachelor s degree in Marketing, Communications, or related field.
• Experience with graphic design tools (Canva or equivalent) and video editing (iMovie or equivalent).
• Excellent communication, writing, and analytical skills.
• Ability to manage multiple projects in a fast-paced environment.
• SEO understanding and Knowledge will be added plus.

" data-whyus="

• Innovative Projects: Work on exciting and cutting-edge mobile applications that push the boundaries of technology and design, contributing to products that impact users positively.
• Collaborative Environment: Join a dynamic and supportive team that values collaboration, creativity, and open communication, fostering an environment where your ideas are heard and valued.
• Professional Growth: Benefit from ongoing learning opportunities, mentorship, and access to the latest technologies, enabling you to enhance your skills and advance your career in mobile development.
• Impactful Role: Play a crucial role in shaping the direction of our mobile applications, influencing architectural decisions, and driving innovation within our development teams.

" data-whonot=" This opportunity may not be the right fit if,

• You re seeking a typical 9-to-5 job with strict boundaries on your responsibilities.
• You re uncomfortable with a fast-paced, sometimes ambiguous startup environment.
• You prefer to work only within a clearly defined job description, rather than taking initiative or wearing multiple hats when needed.
• You re not ready to fully commit to a cause and see it through especially during challenging phases.

If you re looking for a place where you can contribute above and beyond, make a visible impact, and grow as part of something big, we d love to hear from you!"