Social Media Marketing Professional

Role Overview: -

We are looking for a proactive, creative, and growth-oriented Social Media Expert who can strategically plan, manage, and grow our presence across all social media platforms. This role goes beyond posting content it demands strategic planning, consistent execution, daily community management, trend insight, performance tracking , and a passion for building a strong, recognizable brand image online.

Key Responsibilities: -

1) Content Planning

Create monthly and weekly content calendars for platforms including Instagram, LinkedIn, YouTube, Twitter (X), Facebook , and more

Ensure content reflects brand goals, product updates, campaigns, and audience interests

2) Content Writing

Write high-quality captions, hooks, post descriptions, and basic scripts

Maintain a consistent brand tone, voice, and messaging across all platforms

3) Active Page Management

Manage and operate all company social media pages daily

Handle posting, engagement, comment replies, DMs, and community conversations

Build and nurture an active and engaged online community

4) Platform Strategy

Understand platform-specific algorithms, best practices, and content formats

Plan and optimize content to maximize reach, engagement, and organic growth

5) Trend & Market Monitoring

Stay updated with the latest social media trends, formats, audios, features, and competitor activity

Identify opportunities for new content types and growth experiments

6) Performance Tracking

Measure key metrics such as reach, engagement, follower growth, and content performance

Provide insights and recommendations to continuously improve social strategy

Required Skills: -

Strong content planning and execution abilities

Excellent writing and communication skills

Ability to manage multiple social platforms and accounts

Good grip of Reels, Carousels, and short-form video content

Creative mind-set with ownership, consistency, and accountability

Ability to work independently and meet deadlines

Experience Requirement: -

2 5 years of hands-on experience as a Social Media Marketing

Good to Have: -

Experience with social media scheduling tools (Meta Business Suite, Buffer, Hootsuite, etc.)

Basic knowledge of Canva or other visual design tools

Experience working with SaaS, tech, product, or B2B brands