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Social Media Marketing Executive

ARCITECH
Posted on
ARCITECH logo

Experience
1 - 2 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
Social Media Marketing Executive
Job Type
ONSITE

Job Description

ROLES AND RESPONSIBILITIES
Content Strategy Calendar Management
  1. Own and manage monthly content calendars for 2 3 brand accounts across Instagram, Facebook, LinkedIn, TikTok, and X simultaneously and without dropping the ball.
  2. Develop content strategies aligned to each brands tone, audience, and commercial objectives not a one-size-fits-all approach.
  3. Plan content that balances always-on posting with reactive and campaign-led moments.
Content Creation Creative Execution
  1. Write sharp, platform-native captions that stop the scroll adapted to each brands distinct voice.
  2. Develop clear and compelling content briefs for designers and video editors that translate ideas into visuals without ambiguity.
  3. Produce and direct short-form video content, reels, and stories from ideation through to publish-ready output.
  4. Maintain visual and tonal brand consistency across every post, every platform, every day.
Publishing, Scheduling Community
  1. Schedule and publish content using social media management platforms on time, every time.
  2. Monitor comments, DMs, and audience interactions across all brand accounts. Respond where appropriate; escalate where necessary.
  3. Build community not just an audience.
Trends, Performance Reporting
  1. Stay genuinely ahead of platform trends, algorithm changes, and format innovations and apply them before they become mainstream.
  2. Track, analyse, and report on key performance metrics: reach, impressions, engagement rate, follower growth, and content performance.
  3. Translate data into actionable insight not just a slide of numbers.
Campaign Team Collaboration
  1. Support the ideation and execution of social-first campaign concepts for product launches, seasonal moments, and brand activations.
  2. Coordinate with designers, videographers, account managers, and copywriters to ensure content is delivered on brief and on deadline.
  3. Contribute ideas in team brainstorms and fight for the ones you believe in.
WHAT WE NEED FROM YOU Non-Negotiable
  • 1 2 years of hands-on social media marketing experience agency or multi-brand exposure strongly preferred.
  • Proven experience managing 2 3 brand accounts at the same time not just assisting, but owning.
  • Excellent writing skills with a natural ability to adapt voice and tone across brands and platforms.
  • Strong understanding of how each platform works not just how to post, but how to grow.
  • Familiarity with social media management tools such as Hootsuite, Buffer, Sprout Social, or Meta Business Suite.
  • Comfort with social media analytics: you know what the numbers mean and what to do about them.
  • The ability to manage multiple deadlines without compromising quality speed and rigour are both required here.
  • An active, creative personal social media presence this is mandatory. We will look.
  • A self-starter who does not need to be told what to do twice.
Exposure Preferred
  • Experience across at least two different industries e.g. hospitality, retail, FB, real estate, luxury, fashion, or technology.
BONUS POINTS GOOD TO HAVE
  • Experience working with international brands or audiences across multiple markets.
  • Working knowledge of paid social Meta Ads, LinkedIn Campaign Manager, TikTok Ads.
  • Prior experience in a digital marketing or creative agency environment.
  • Hands-on experience with Canva or Adobe Express for rapid content turnarounds.
  • Exposure to influencer management, brand partnerships, or ambassador programmes.
  • A portfolio that makes us stop scrolling. Bring it.
WHO THRIVES HERE
You are not waiting to be given a brief. You are already thinking about the next idea. You treat every brand you work on as if it is your own with the care, the curiosity, and the commercial instinct that entails. You do not see a fast-paced environment as a problem to manage. You see it as the environment where you do your best work. You have opinions about content. You are not afraid to share them, defend them, and occasionally be proven wrong.
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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