Experience
1 - 3 yrs
Job Location
Chandigarh, India
Vacancy
1
Designation
Social Media Marketing Executive
Job Type
Not specified
Job Description
Job Title: Social Media Marketing Executive
Department: Marketing
Location: On-site
Employment Type: Full-time
About the Role We are looking for a creative and analytical Social Media Marketing Executive to build brand awareness, drive engagement, and grow our presence across social platforms.
Key Responsibilities
- Plan, create, and schedule content across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
- Develop and execute monthly social media calendars and campaigns.
- Write engaging captions, copy, and basic creative briefs for designers.
- Manage paid social campaigns (Meta Ads, LinkedIn Ads) and optimize for ROI.
- Monitor, respond to, and engage with the online community.
- Track and report on key metrics (reach, engagement, followers, conversions).
- Stay updated on trends, algorithm changes, and competitor activity.
- Collaborate with design, content, and sales teams to align messaging.
Requirements
- 1-3 years of experience in social media marketing.
- Hands-on experience with scheduling and analytics tools (Buffer, Hootsuite, Meta Business Suite, etc.).
- Working knowledge of paid social advertising.
- Strong writing, communication, and creative skills.
- Basic understanding of graphic/video tools (Canva, CapCut, or similar) is a plus.
- Analytical mindset with the ability to interpret data and improve performance.
- Nice to Have Experience with influencer marketing and collaborations.
- Knowledge of SEO and content marketing.
- Familiarity with design/video editing software.