Social Media Content Creator

Location: On-site

Job Type: Full-Time

Department: Marketing & Brand Creative

Reports To: Social Media Manager / Head of Marketing

Position Overview

We are looking for a creative, energetic, and trend-obsessed Social Media Content Creator to lead our hands-on visual storytelling. In this role, you will ideate, shoot, edit, and publish high-performing multimedia content (short-form video, graphics, photos, and copy) tailored for platforms like TikTok, Instagram, YouTube, and LinkedIn.

The ideal candidate has a deep understanding of platform-native features, internet culture, and digital trends, paired with the technical skills to turn concepts into thumb-stopping visual assets.

Key Responsibilities

1. Content Production & Creation

• Video & Photo: Plan, shoot, and edit short-form and long-form video content (TikToks, Instagram Reels, YouTube Shorts, Stories).
• Graphic & Copy: Craft engaging graphics, carousels, infographics, and write compelling, platform-appropriate captions and hooks.
• On-Camera Presence (Optional/If Applicable): Serve as a brand face/voice by hosting videos, conducting street-style interviews, or participating in trending audio formats.

2. Strategy & Trend Identification

• Monitor daily social trends, viral audio, memes, and cultural moments to quickly produce relevant, brand-aligned content.
• Research competitor tactics and industry developments to keep our brand ahead of the curve.
• Collaborate with the marketing team to brainstorm campaigns and align weekly content calendars with company goals.

3. Publishing & Community Management

• Schedule and post content consistently across designated platforms using tools like Buffer, Hootsuite, or native apps.
• Engage with our community by responding to comments, messages, and mentions to foster brand loyalty.

4. Performance Analytics

• Track post performance (reach, engagement rate, view duration, conversions) alongside the social media manager.
• Use analytics insights to continuously refine content formats, hooks, and posting schedules.

Qualifications & Requirements

• Experience: 1-3 years of experience managing brand social media accounts or a demonstrated track record with a strong personal creator portfolio.
• Video & Editing Skills: Proficiency in mobile and desktop video editing software (CapCut, Premiere Pro, DaVinci Resolve, or Final Cut).
• Design & Tools: Working knowledge of design tools such as Canva, Adobe Photoshop, or Illustrator.
• Copywriting: Strong written communication skills with an eye for tone, grammar, and brand voice.
• Visual Aesthetic: Sharp eye for composition, lighting, sound design, and mobile production setup.

Preferred Skills & Bonus Points

• Experience using AI content tools for workflow optimization (e.g., ChatGPT, Midjourney, AI voiceover tools).
• Experience running or collaborating on influencer partnerships and user-generated content (UGC) campaigns.
• Knowledge of basic SEO principles for social search optimization (TikTok/IG caption keywords).