Experience
5 - 10 yrs
Job Location
Noida, India
Vacancy
1
Designation
Technical Lead
Job Type
Not specified
Job Description
Marketing Cloud Personalization (MCP)
Lead the development and optimization of Marketing Cloud Personalization (Interaction Studio/MCP) campaigns
Improve campaign architecture, performance, and scalability
Collaborate with marketing stakeholders to translate business goals into personalized digital experiences
Implement advanced targeting, experimentation, and real-time personalization strategies
Email Development Design Systems
Lead the evolution of the email design system used across SFMC campaigns
Develop reusable, scalable email components using modern HTML/CSS best practices
Ensure compatibility across major email clients and devices
Collaborate with designers to maintain consistent brand and UX standards
Technical Leadership
Provide technical guidance and code reviews for teammates, as we have another senior SFMC developers in the team
Establish best practices for SFMC development, MCP implementations, and email frameworks
Proactive troubleshooting and optimization of campaigns, automations, and personalization activities
Promote maintainable, modular development approaches
Cross-Team Collaboration
Work closely with Marketing, CRM, Product, and Data teams to deliver personalized experiences
Translate marketing requirements into scalable technical solutions
Participate in sprint planning, solution architecture discussions, and technical documentation
Be a team player, being able to work collaboratively with other SFMC developers and QA
Required Skills Experience
5+ years of experience working with Salesforce Marketing Cloud
Strong experience with Marketing Cloud Personalization (MCP / Interaction Studio)
Solid frontend development skills (HTML, CSS, JavaScript)
Experience building and maintaining email design systems or component libraries
Experience with Dark mode optimizations
Deep knowledge of responsive email development and email client compatibility
Experience mentoring or leading developers
Familiarity with campaign automation, personalization strategies, and A/B testing
Strong debugging, problem-solving, and performance optimization skills
Experience with AMP script, SSJS, or SFMC scripting
Experience integrating SFMC with external platforms or CDPs
Familiarity with design system governance and scalable component architecture
Salesforce Marketing Cloud certifications
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.Lead the development and optimization of Marketing Cloud Personalization (Interaction Studio/MCP) campaigns
Improve campaign architecture, performance, and scalability
Collaborate with marketing stakeholders to translate business goals into personalized digital experiences
Implement advanced targeting, experimentation, and real-time personalization strategies
Email Development Design Systems
Lead the evolution of the email design system used across SFMC campaigns
Develop reusable, scalable email components using modern HTML/CSS best practices
Ensure compatibility across major email clients and devices
Collaborate with designers to maintain consistent brand and UX standards
Technical Leadership
Provide technical guidance and code reviews for teammates, as we have another senior SFMC developers in the team
Establish best practices for SFMC development, MCP implementations, and email frameworks
Proactive troubleshooting and optimization of campaigns, automations, and personalization activities
Promote maintainable, modular development approaches
Cross-Team Collaboration
Work closely with Marketing, CRM, Product, and Data teams to deliver personalized experiences
Translate marketing requirements into scalable technical solutions
Participate in sprint planning, solution architecture discussions, and technical documentation
Be a team player, being able to work collaboratively with other SFMC developers and QA
Required Skills Experience
5+ years of experience working with Salesforce Marketing Cloud
Strong experience with Marketing Cloud Personalization (MCP / Interaction Studio)
Solid frontend development skills (HTML, CSS, JavaScript)
Experience building and maintaining email design systems or component libraries
Experience with Dark mode optimizations
Deep knowledge of responsive email development and email client compatibility
Experience mentoring or leading developers
Familiarity with campaign automation, personalization strategies, and A/B testing
Strong debugging, problem-solving, and performance optimization skills
Experience with AMP script, SSJS, or SFMC scripting
Experience integrating SFMC with external platforms or CDPs
Familiarity with design system governance and scalable component architecture
Salesforce Marketing Cloud certifications
No Referrers Available
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