SFMC Tech Lead

Role: SFMC Tech Lead

Experience: 6+ Years

Start Date: Immediate (should be ready to work min 8-9hrs/day)
Work Timings: 02:00 PM IST -11:00 PM IST
Interview Round: R1 (Technical), R2 (Technical cum Managerial), Client Round
Duration: 6 months

JD:
Marketing Cloud Personalization (MCP)

Lead the development and optimization of Marketing Cloud Personalization (Interaction Studio/MCP) campaigns.

Improve campaign architecture, performance, and scalability.

Collaborate with marketing stakeholders to translate business goals into personalized digital experiences.

Implement advanced targeting, experimentation, and real-time personalization strategies.

Email Development Design Systems

Lead the evolution of the email design system used across SFMC campaigns.

Develop reusable, scalable email components using modern HTML/CSS best practices.

Ensure compatibility across major email clients and devices.

Collaborate with designers to maintain consistent brand and UX standards.

Technical Leadership

Provide technical guidance and code reviews for teammates, as we have another senior SFMC developers in the team.

Establish best practices for SFMC development, MCP implementations, and email frameworks.

Proactive troubleshooting and optimization of campaigns, automations, and personalization activities.

Promote maintainable, modular development approaches.

Cross-Team Collaboration

Work closely with Marketing, CRM, Product, and Data teams to deliver personalized experiences.

Translate marketing requirements into scalable technical solutions.

Participate in sprint planning, solution architecture discussions, and technical documentation.

Be a team player, being able to work collaboratively with other SFMC developers and QA.

Required Skills Experience

5+ years of experience working with Salesforce Marketing Cloud.

Strong experience with Marketing Cloud Personalization (MCP / Interaction Studio).

Solid frontend development skills (HTML, CSS, JavaScript).

Experience building and maintaining email design systems or component libraries.

Experience with Dark mode optimizations

Deep knowledge of responsive email development and email client compatibility.

Experience mentoring or leading developers.

Familiarity with campaign automation, personalization strategies, and A/B testing.

Strong debugging, problem-solving, and performance optimization skills.

Experience with AMP script, SSJS, or SFMC scripting.

Experience integrating SFMC with external platforms or CDPs.

Familiarity with design system governance and scalable component architecture.

Salesforce Marketing Cloud certifications