Seo Specialist

SEO Specialist

About Salt Technologies

Salt Technologies is a global software development company specializing in custom software engineering, AI & ML solutions, data engineering, cybersecurity, and digital product development. We partner with startups, SMBs, and enterprises to build scalable, secure, and impactful digital products.

Our culture is built around:

• Ownership and accountability
• Continuous learning
• Customer obsession
• Operational excellence
• Collaboration and transparency

About the Role

As a Consultant SEO Specialist, you will be responsible for independently planning, executing, and optimizing SEO strategies that improve organic visibility, search rankings, website traffic, and lead generation. You will work closely with content writers, developers, UI/UX designers, digital marketing teams, and stakeholders to implement technical SEO, on-page SEO, off-page SEO, and content optimization initiatives. This role requires strong analytical skills, data-driven decision-making, and hands-on experience with modern SEO tools and AI-assisted workflows.

Core Responsibilities

• Plan, execute, and optimize on-page, off-page, technical, and local SEO strategies to improve website rankings and organic traffic.
• Conduct comprehensive keyword research, competitor analysis, and search intent analysis to identify growth opportunities.
• Optimize website content, metadata, internal linking, URL structures, schema markup, and site architecture following SEO best practices.
• Perform technical SEO audits, identify crawl issues, indexing errors, Core Web Vitals improvements, and implement corrective actions.
• Develop and execute backlink acquisition strategies through ethical white-hat SEO techniques.
• Monitor website performance using analytics and SEO tools, preparing actionable insights and optimization recommendations.
• Collaborate with content writers to develop SEO-friendly content aligned with user intent and business goals.
• Work closely with development teams to implement technical SEO recommendations and improve website performance.

Delivery Responsibilities

• Independently own assigned SEO campaigns and deliver measurable improvements in organic performance.
• Ensure timely implementation of SEO recommendations across websites and landing pages.
• Track campaign performance and provide regular reports with actionable insights.
• Continuously optimize strategies based on search engine algorithm updates and performance data.

Collaboration Responsibilities

• Collaborate with Content Writers, Developers, UI/UX Designers, Paid Marketing Specialists, Product Teams, and Project Managers.
• Participate in campaign planning, website launches, SEO audits, and optimization discussions.
• Work with developers to resolve technical SEO issues and improve website performance.
• Coordinate with stakeholders to align SEO initiatives with business objectives.

Process & Quality Responsibilities

• Follow industry-standard SEO practices and search engine guidelines.
• Maintain documentation for SEO audits, keyword strategies, technical recommendations, and performance reports.
• Ensure compliance with Google's Search Essentials and white-hat SEO practices.
• Stay updated with the latest search engine algorithm updates, SEO trends, and AI-driven search technologies.

Key Outcomes Expected

In this role, success means:

• Improving organic traffic, keyword rankings, and lead generation.
• Successfully managing SEO initiatives with minimal supervision.
• Increasing website visibility while maintaining technical SEO health.
• Delivering measurable improvements in website performance and user engagement.
• Contributing to sustainable long-term organic growth.

Must-Have Qualifications

• 3-5 years of experience in Search Engine Optimization (SEO).
• Experience managing SEO for corporate websites, SaaS products, or service-based businesses.
• Experience working with technical SEO, content SEO, and off-page SEO.
• Experience collaborating with development and content teams in Agile environments.
• Proven track record of improving organic traffic and keyword rankings.

Technical Skills

• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• Enterprise SEO
• Keyword Research
• Competitor Analysis
• SEO Audits
• Link Building
• Content Optimization
• Schema Markup
• Structured Data
• XML Sitemap Management
• Robots.txt Optimization
• Canonicalization
• Internal Linking Strategy
• Google Search Console
• Google Analytics (GA4)
• Core Web Vitals Optimization
• Basic HTML & CSS
• Basic JavaScript SEO Understanding
• SEO Reporting & Performance Analysis

Tools & Platforms

• Google Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager
• Ahrefs
• SEMrush
• Screaming Frog SEO Spider
• Google Keyword Planner
• Google Looker Studio
• Microsoft Clarity
• Hotjar
• Bing Webmaster Tools
• WordPress
• Yoast SEO / Rank Math

AI-Assisted SEO Tools (Mandatory)

Candidates must have hands-on experience using AI-assisted tools to improve SEO workflows, content optimization, keyword research, and productivity, including:

• ChatGPT
• Gemini
• Claude AI
• Perplexity AI
• Surfer SEO
• Frase
• Clearscope
• MarketMuse

Experience using AI for keyword clustering, content briefs, SEO audits, content optimization, metadata generation, competitor analysis, and search intent analysis will be highly preferred.

Methodologies

• Agile
• Scrum
• Kanban
• Growth Marketing

Other:

• Strong understanding of Google's Search Essentials and ranking factors.
• Knowledge of website architecture, crawling, indexing, and technical optimization.
• Excellent analytical and problem-solving skills.
• Ability to interpret SEO metrics and translate insights into actionable strategies.
• Strong written and verbal communication skills.
• Ability to independently manage multiple SEO projects.

Nice-to-Have Qualifications

• Google Analytics Certification.
• Google Ads Certification.
• Experience with international SEO and multilingual websites.
• Familiarity with Shopify, Webflow, or other CMS platforms.
• Experience with AI-powered search optimization (AEO/GEO).
• Basic understanding of React.js, Next.js, and JavaScript SEO.
• Experience working with B2B SaaS or software development companies.
• Experience managing SEO for US, UK, or global markets.

Behavioral Competencies

We're looking for someone who demonstrates:

• Ownership and accountability
• Strong communication skills
• Problem-solving mindset
• Customer focus
• Collaboration and teamwork
• Adaptability and continuous learning
• Attention to detail
• Strong analytical and data-driven thinking
• Ability to independently own SEO initiatives
• Results-oriented mindset focused on organic growth and lead generation
• Curiosity to explore emerging SEO trends, AI technologies, and search engine updates
• Ability to manage multiple projects in a fast-paced environment