SEO Professional

SEO and Performance Marketing Executive

Location: Pune (on-site)

Reports to: Marketing Head

Type: Full-time

CTC: ?3.6 to ?4.2 LPA

What You Will Own

• Performance Marketing (primary, Meta-led)
• Own Meta Ads (Facebook and Instagram) end to end: campaign structure, audiences, creatives, budgets, and scaling. This is core to the role.
• Plan, launch, and optimize Google Ads and Pan-India campaigns alongside Meta
• Own budget pacing, cost per lead, ROAS, and overall campaign ROI
• Run continuous A/B tests on audiences, creatives, and landing pages to lower CPL
• Work closely with design on ad creative that actually converts
• SEO (primary)
• Own on-page, technical, and off-page SEO for scanoai.com and all product landing pages
• Run regular site audits and fix issues across speed, structure, indexing, and crawlability
• Build a keyword strategy mapped to product lines and buyer intent
• Grow organic traffic, rankings, and organic-sourced leads against monthly targets
• Landing
• Page and Conversion
• Improve landing page conversion against defined targets, working with design and dev
• Own the full path from click to lead across both paid and organic
• Content and Social (secondary, lighter touch)
• Coordinate SEO-driven blog content and brief freelance writers where needed
• Support a basic social posting cadence; this is not the core of the role
• Reporting
• Maintain one weekly scoreboard: spend, CPL, ROAS, leads, rankings, organic traffic, conversion rate

What We Are Looking For

• 1.5 to 3 years in performance marketing and SEO, ideally at a startup or B2B/healthtech company
• Hands-on Meta Ads experience is a must. You should have personally run and scaled campaigns, not just monitored them.
• Strong command of Google Ads, Google Search Console, GA4, and at least one SEO tool (Ahrefs, SEMrush, or similar)
• Proven track record moving real numbers: CPL, ROAS, rankings, or organic traffic
• Solid grasp of technical SEO basics (site speed, schema, indexing, redirects)
• Strong written English
• Bonus: basic HTML, CMS familiarity, or conversion rate optimization experience

How We Work

We are a small, fast-moving team building something genuinely new in AI healthtech. We care about outcomes, not hours logged. That means we are looking for someone who takes ownership of results, defines what done well looks like, and pushes to hit it without being chased. You will get real autonomy and direct access to the founders. In return we expect you to bring energy, curiosity, and a bias for action. If you watch the clock more than you watch your numbers, this will not be the right fit.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.