Experience
1 - 2 yrs
Job Location
Pune, India
Vacancy
1
Designation
SEO Executive
Job Type
Not specified
Job Description
- Perform comprehensive keyword research and competitor analysis to identifyopportunities for traffic growth and ranking improvement
- Implement On-Page SEO strategies: content optimization, meta tags, headings,URL structure, internal linking, schema markup (Schema org), and page speedoptimization
- Execute Off-Page SEO strategies: link building, outreach, backlinks acquisition, anddirectory submissions
- Ensure compliance with EEAT (Experience, Expertise, Authoritativeness , Trustworthiness) principles to enhance the trustworthiness and credibility ofcontent
- Monitor and report on organic search performance metrics including keywordrankings, traffic, impressions, CTR, and conversions
- Use SEO and analytics tools such as Ahrefs, SEMrush, Metricool, GoogleAnalytics, Google Search Console, and keyword research tools
- Conduct technical SEO audits: crawl issues, site speed, mobile responsiveness,indexation, and structured data implementation
- Collaborate with content writers, designers, and developers to align SEO efforts withoverall digital marketing campaigns
- Stay updated with the latest SEO trends, search engine algorithms, and industrybest practices
Qualifications :
- Bachelors degree in Marketing, Communications, IT, or a related field
- 1-2 years of hands-on experience as an SEO Executive / SEO Analyst / DigitalMarketing Executive
- Strong knowledge of On-Page SEO, Off-Page SEO, backlinks, Schema(Schema org), and EEAT in SEO
- Proven ability to build high-quality backlinks and optimize content for searchengines and users
- Proficiency in tools such as Ahrefs, SEMrush, Metricool, Google Analytics,Google Search Console, and other SEO software
- Strong analytical skills with the ability to interpret SEO reports and data
- Excellent communication, writing, and presentation skills
- Ability to work independently and collaboratively within a team
Preferred Skills :
- Experience in technical SEO audits and resolving crawl errors, indexing issues, andsite architecture problems
- Familiarity with content strategy, blog optimization, landing page SEO, and localSEO (Google Business Profile optimization)
- Hands-on experience with competitor analysis, backlink audits, and SEO gapanalysis
- Knowledge of HTML, CSS, CMS platforms (WordPress, Shopify, Wix, etc
- Understanding of conversion rate optimization (CRO) and user experience (UX)for SEO
- Strong reporting and presentation skills to showcase organic growth results
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