SEO Executive

Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.

Qualifications:

• BS/MS degree in a quantitative, test-driven field.

Experience:

E12-13 years of relevant experience in R D,