SEO Executive

• Using programming language to ensure the site is easy to access and use for visitors.

• Creating PPC (Pay-per-click) campaigns to boost company revenue via online ads.

• Continually checking rankings and analytics to monitor the performance of websites and make recommendations for improvements if necessary.

• Keep up to date with the algorithm changes set by search engines, particularly Google, to ensure your client s websites don t suffer dramatic falls in traffic.

• Work with developers to make technical recommendations.

• Engage in tasks such as link building and participating in community interactions on social media or blogs.

Responsibilities include:

• Conducting on-site and off-site analysis of your clients SEO competitors.

• Using programs such as Google Analytics to compile regular performance reports.

• Assisting the content team in the creation of high quality, informative SEO content.

• The creation of on-site and off-site SEO strategies for clients in various industries.

• Occasionally contributing to the company blog.

• Carrying out detailed keyword research according to the latest keyword strategies.

• Keeping up to date with the most recent developments in Search Engine Marketing (SEM).

• Paying particular attention to any significant Google algorithmic changes.

Requirements :

• At least one year s experience in the field of SEO/SEM although most agencies require a lot more.

• Experience when it comes to using tools such as Google Analytics and Google Webmaster.

• High-quality reporting, copywriting and analytic skills.

• Excellent time management skills and the ability to priorities work.

• A detailed understanding of PR in order to get the client s message heard.

• Experience in HTML coding, PHP, and JavaScript.

• A desire to understand what drives Google s algorithms.

• A commitment to keeping your skills and knowledge up to date.

Educational Qualification:

It is a role open to all graduates, although a degree in the following is useful:

• Marketing

• Sales

• IT

• Business and Technology