SEO Executive

Job Skills: Proven SEO experience Critical Thinking, Good Communication, SEO friendly content Writing Ability, Basic Technical & Programming Skills, Analytics Skills, Excel Skills, Learning & Adaptability, Leadership Quality, Levels of optimization On-page optimization (URL Optimization, Image Optimization, etc ) and Off-page optimization (Link building, Blog/Article Submission, Classified Submission, etc ), Tools operation knowledge: Google Analytics, Google Search Console, Semrush, Ahrefs, Moz, etc

Roles & Responsibilities

• Optimizing website or landing pages for search engine optimization

• An SEO expert knows all the two levels of optimization On-page optimization and Off-page optimization.

• An SEO expert is responsible for analyzing client s goal and designing marketing plan that works best.

• It is SEO expert s responsibility to protect the personal information provided by the client.

• Performing ongoing keyword research including discovery and expansion of keyword opportunities.

• Researching and implementing content recommendations for organic SEO success.

• To add blog pages if required and submit articles to directories for getting back-links, also try new methods that can prove beneficial.

• Thoroughly monitor website performance and take necessary steps to improve traffic.

• Technical issues such as 404 Error, Duplicate Content, problems related to XML and HTML sitemap, broken links etc should be rectified.

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming.

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Must work well with Content Management System such as Blogger and WordPress.

• To use digital marketing channels and techniques to increase brand awareness.

• Most importantly he/she should be able to generate traffic, turn them into leads and convert those leads into sales.

• In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, etc )

• Should be aware and use of these tools, Semrush, Ahrefs, Moz, etc

• Periodic stats and analytical data given to client on website s performance.

• Monthly review of the work done on website and progress till date should be given via mail to higher authority.