SEO Executive / Specialist

Key Responsibilities:

• Keyword Research & SEO Audits: Conduct in-depth keyword research and comprehensive SEO audits to identify growth opportunities and boost search engine rankings.

• Technical SEO Optimization: Implement on-page and off-page SEO strategies, focusing on site speed, mobile optimization, structured data, internal linking, and crawlability.

• Content Strategy Management: Develop and manage SEO-driven content strategies across blogs, landing pages, and core website content to improve organic visibility and user engagement.

• Link-Building Initiatives: Plan and execute white-hat link-building campaigns and outreach strategies to increase domain authority and rankings.

• Performance Tracking & Reporting: Track SEO metrics using tools like SEMrush, Ahrefs, Google Analytics (GA4), Google Search Console (GSC), and others. Prepare performance reports and suggest optimization improvements.

• A/B Testing & Optimization: Conduct A/B tests for meta tags, content formats, and page layouts to determine what best drives traffic and engagement.

• Collaboration with Teams: Work collaboratively with content writers, developers, designers, and marketing stakeholders to ensure SEO best practices are followed across digital assets.

• SEO Strategy Development: Create, implement, and evolve long-term SEO strategies aligned with business goals to drive sustainable traffic and conversions.

Experience Level Basic Mandatory Skills:

• SEO Tools Proficiency: Hands-on experience with tools like SEMrush, Ahrefs, Google Search Console, Google Analytics, Screaming Frog, etc.

• On-Page & Off-Page SEO: Deep understanding of meta tags, schema markup, internal/external linking, and backlink analysis.

• Technical SEO: Familiarity with site speed optimization, mobile-first indexing, XML sitemaps, and robots.txt.

• Strong Analytical Skills: Ability to analyze data, identify trends, and implement data-driven strategies.

• Communication Skills: Proficient in written and verbal communication, including report creation and presentation.

• CMS Handling: Experience optimizing content within WordPress or similar CMS platforms.

Good to Have Skills:

• Basic HTML/CSS Knowledge: Understanding of front-end SEO best practices.

• AI Tools & Automation: Familiarity with tools like ChatGPT, Jasper, or similar for SEO content ideation.

• Local SEO Knowledge: Experience with Google Business Profile (GBP) optimization.

• Content Writing Ability: Skill in writing SEO-optimized blogs, web pages, and meta content.

• Cross-Team Collaboration: Ability to work efficiently with product, tech, and marketing teams.

Working Hours: