SEO And Content Writer - Digital Marketing

Role & responsibilities:

• Research, write, edit, and optimize high-quality content for hospital websites, blogs, service pages, landing pages, doctor profiles, patient education articles, and marketing campaigns.
• Conduct keyword research and implement on-page SEO best practices to improve organic search rankings.
• Develop SEO-friendly content that aligns with Google's latest search algorithms and healthcare content quality standards.
• Create compelling content for social media, email marketing, newsletters, brochures, and other digital marketing channels.
• Optimize existing website content for improved search engine performance and user engagement.
• Coordinate with doctors, medical specialists, designers, and the digital marketing team to ensure content accuracy and consistency.
• Perform competitor analysis and identify content opportunities to increase website traffic.
• Monitor content performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO platforms.
• Ensure all healthcare content is accurate, well-researched, patient-friendly, and compliant with applicable healthcare advertising guidelines.
• Stay updated with the latest SEO trends, content marketing strategies, and search engine algorithm updates.

Preferred candidate profile

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, Life Sciences, or a related field.
• Minimum 2 years of experience in SEO content writing and digital content marketing.
• Strong understanding of on-page SEO, keyword research, meta tags, internal linking, and content optimization.
• Excellent writing, editing, proofreading, and grammar skills.
• Ability to simplify complex medical information into clear, patient-friendly content.
• Strong research, organizational, and time-management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in healthcare, hospitals, clinics, or medical content writing.

Interested candidates can share their updated CVs on aniket.gupta@aakashhealthcare.com or contact on +91- 7210829659 (Mr. Aniket Gupta) with the subject line "Application for the position of SEO & Content Writer - Digital Marketing".