Senior Performance Marketing Manager -Paid Social & Growth

Shape the Growth Engine of One of the UKs Leading Ecommerce Brands

Are you obsessed with scaling high-performance Paid Social campaigns that drive real revenue growth?

Do you thrive in fast-paced ecommerce environments where creativity, analytics, testing, and commercial impact all matter equally?

Were looking for a highly ambitious Senior Performance Marketing Manager Paid Social & Growth to lead and scale customer acquisition across Meta, Instagram, TikTok, YouTube, Display, and emerging paid social channels for one of the UKs fastest-growing ecommerce companies.

About Us

One of the UKs largest online retailers for contact lenses, eyewear, and eye care products.

Our teams manage high-scale international ecommerce operations across:

• Performance Marketing
• CRM & Retention
• Ecommerce Technology
• Analytics & Data
• Customer Experience
• Operations & Automation

Role & responsibilities

Own Paid Social Growth Strategy

• Lead end-to-end paid social strategy across Meta, Instagram, TikTok, Pinterest, YouTube, Display, and emerging acquisition channels.
• Scale high-budget performance campaigns focused on revenue growth, customer acquisition, and long-term profitability.
• Drive full-funnel marketing initiatives across prospecting, retargeting, retention, and reactivation.

Build & Optimise High-Performance Campaigns

• Launch, manage, and optimise campaigns across multiple audiences, creatives, placements, and geographies.
• Continuously improve ROAS, CAC, MER, LTV, and conversion efficiency.
• Develop sophisticated audience segmentation and remarketing strategies.
• Identify growth opportunities through structured A/B testing and experimentation.

Creative & Conversion Leadership

• Collaborate closely with creative and brand teams to develop winning ad concepts, UGC strategies, hooks, messaging, and performance creatives.
• Analyse creative performance trends and provide clear data-backed recommendations.
• Work with ecommerce teams to improve landing page performance and conversion journeys.

Data, Attribution & Insights

• Monitor campaign performance using Meta Ads Manager, GA4, attribution platforms, and internal dashboards.
• Generate actionable insights from performance data to improve scaling decisions.
• Build reporting frameworks that clearly communicate performance, trends, and opportunities to senior leadership.

Collaborate Across Global Teams

• Work directly with UK and India-based teams across CRM, PPC, analytics, ecommerce, and creative functions.
• Contribute to broader customer acquisition and growth strategy discussions.

What Were Looking For

• 3- 7 years of hands-on experience in Paid Social, Performance Marketing, or Growth Marketing within ecommerce or D2C brands.
• Proven success scaling Meta and Instagram campaigns with meaningful monthly ad budgets.
• Strong understanding of ecommerce KPIs including ROAS, CAC, LTV, MER, CTR, CPM, and conversion rate optimisation.
• Experience running campaigns across Meta Ads Manager, TikTok Ads, YouTube, Display, and other paid acquisition channels.
• Strong analytical mindset with the ability to translate data into growth actions.
• Experience working with GA4, attribution tools, reporting dashboards, and performance analytics.
• Strong understanding of creative testing frameworks and customer acquisition funnels.
• Ability to thrive in a fast-moving, performance-driven environment.

Preferred candidate profile

• Experience working with UK, US, European, or international ecommerce markets.
• Experience with high-growth D2C brands or performance marketing agencies.
• Exposure to subscription, retention, or lifecycle ecommerce models.
• Familiarity with CRO, landing page optimisation, or ecommerce analytics tools.

Why Join Us?

Global Ecommerce Exposure

Work directly on international-scale ecommerce growth campaigns targeting customers across the UK and Europe.

High Ownership & Fast Growth

Youll have real influence over strategy, budgets, creative direction, and scaling decisions.

Work With Elite Teams

Collaborate with experienced leaders across performance marketing, analytics, CRM, and ecommerce.

Innovation & Experimentation

We encourage testing, innovation, rapid execution, and data-driven decision-making.

Career Acceleration

This is an opportunity to grow into a senior growth leadership role within a rapidly expanding international ecommerce business.

Competitive Compensation

Attractive salary package