Senior Performance Marketing Executive

Job Title: Performance Marketing Executive

Company: Mentors Eduserv
Location: Andheri East, Mumbai (On-site)
Employment Type: Full-Time

Industry: Education / EdTech

Functional Area: Digital Marketing / Performance Marketing

Role Category: Performance Marketing Executive
Experience: 2 years to 5 Years
Salary: 6.0 LPA 12.0 LPA (Based on Experience) + Performance Incentives

About Mentors Eduserv

Mentors Eduserv is one of India's leading EdTech organizations, committed to delivering quality education and career-oriented learning solutions. We are expanding our Digital Marketing team and are looking for a data-driven Performance Marketing Executive who can plan, execute, optimize, and scale paid marketing campaigns across multiple digital platforms.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, YouTube Ads, and LinkedIn Ads.
• Generate high-quality leads while maintaining the target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
• Manage campaign budgets and allocate spend effectively across platforms.
• Create audience segmentation, remarketing, and lookalike audience strategies.
• Conduct A/B testing for creatives, landing pages, ad copies, and campaign structures.
• Track campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion APIs.
• Collaborate with the Creative, Video Editing, Content, and Design teams to develop high-converting ad creatives.
• Monitor campaign KPIs and prepare daily, weekly, and monthly performance reports.
• Identify new growth opportunities through data analysis and market research.
• Optimize landing pages and conversion funnels to improve lead quality.
• Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

Required Skills

• Strong hands-on experience with Google Ads.
• Strong hands-on experience with Meta Ads Manager.
• Experience with YouTube Advertising.
• Knowledge of LinkedIn Ads and lead generation campaigns.
• Google Analytics 4 (GA4).
• Google Tag Manager (GTM).
• Meta Pixel & Conversion API implementation.
• Keyword research and audience targeting.
• Conversion Rate Optimization (CRO).
• Budget planning and campaign scaling.
• Excellent analytical and reporting skills.
• Proficiency in Microsoft Excel or Google Sheets.
• Basic understanding of SEO is an added advantage.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• Google Ads Certification preferred.
• Meta Blueprint Certification is an advantage.
• Experience in the EdTech industry will be preferred.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Lead Quality
• Conversion Rate
• Click-Through Rate (CTR)
• Revenue Contribution
• Campaign ROI
• Monthly Lead Generation Targets

Why Join Mentors Eduserv?

• Opportunity to work with one of the fastest-growing EdTech organizations.
• Performance-based incentives and career growth opportunities.
• Exposure to high-budget digital marketing campaigns.
• Collaborative and innovation-driven work environment.
• Continuous learning and professional development.