Experience
10 - 15 yrs
Job Location
Kochi, India
Vacancy
1
Designation
Senior Marketing and Digital Manager
Job Type
Not specified
Job Description
- Develop and execute overall marketing strategies aligned with business goals
- Plan and oversee multi-channel campaigns (Digital, Offline, Events, Partnerships, etc.) through internal teams
- Build structured US Market Lead Nurturing workflows
- Improve lead quality and conversion rates across industries
- Define conversion messaging, positioning, and value propositions tailored to each business vertical
- Work closely with sales , digital marketin g and business teams to improve lead-to-deal conversion
- Analyze funnel performance and identify bottlenecks in acquisition and nurturing stages
- Create scalable systems for follow-ups, remarketing, and relationship building
- Run strategic experiments to improve ROI and customer acquisition efficiency
- Ensure alignment between marketing efforts and revenue outcomes
- 10 years of experience in Marketing Strategy, Business Marketing, or Growth Planning
- Experience handling US market leads and nurturing workflows
- Strong understanding of marketing funnels and lead lifecycle management
- Ability to think strategically beyond just ad execution
- Experience working across different business models (Healthcare, Real Estate, SaaS preferred)
- Strong communication and business storytelling skills
- Analytical mindset with focus on performance and R O I
- Leadership ability to coordinate with internal digital teams
- Self-driven, business-focused, and ownership mentality
- Ability to focu s on planning, lead nurturing, strategy, and business growth.
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