Senior Digital Marketing Specialist

Roles and Responsibilities :

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Lead and manage all digital marketing activities, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Plan, execute, and optimize high-performing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Drive lead generation campaigns for recruitment, staffing, executive search, and HR consulting services.
• Build and enhance the company's online brand presence across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
• Develop content strategies including blogs, case studies, employer branding, client success stories, newsletters, and recruitment campaigns.
• Manage the company website, landing pages, and digital assets to improve user experience and conversion rates.
• Lead SEO initiatives to improve organic rankings, website traffic, and domain authority.
• Analyze campaign performance using Google Analytics, Search Console, and marketing automation tools, providing actionable insights and ROI reports.
• Manage marketing budgets and maximize campaign ROI through continuous optimization.
• Collaborate with recruitment, sales, and leadership teams to support hiring campaigns and business development initiatives.
• Stay updated with industry trends, competitor activities, AI-driven marketing tools, and emerging digital technologies.
• Lead, mentor, and develop junior marketing team members and coordinate with external agencies or vendors when required.

Required Skills

• Strong expertise in Digital Marketing Strategy and Campaign Management.
• Advanced knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and performance marketing.
• Experience with Google Analytics (GA4), Google Search Console, Tag Manager, and reporting dashboards.
• Strong understanding of lead generation, conversion optimization, and marketing automation.
• Excellent content marketing, copywriting, and storytelling skills.
• Hands-on experience with WordPress or other CMS platforms.
• Proficiency in Canva, Adobe Photoshop, Illustrator, or similar creative tools.
• Knowledge of email marketing platforms such as Mailchimp or Zoho Campaigns.
• Understanding of CRM tools and lead management processes.
• Strong analytical, project management, leadership, and communication skills.

Job Requirements :

• 2-7 years of experience in digital marketing or a related field.
• Strong understanding of AI solutions, SMO, SEM, SEO best practices.
• Excellent content writing skills with ability to create engaging copy for various formats (blog posts, social media).
• Proficiency in Google AdWords platform.