Senior Digital Marketing Specialist

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance SEO rankings, boost brand visibility, and drive lead generation.
• Stay updated on the latest SEO algorithms and best practices for on-page and off-page optimization.
• Conduct in-depth research on industry trends, target audiences, and competitor strategies.
• Collaborate with design and development teams to optimize website content and create engaging user experiences.
• Manage and grow the company s social media presence across platforms by developing engaging content and creating strategies to foster community interaction.
• Create visually compelling marketing assets using tools like Canva or other design software.
• Develop and present tailored SEO and marketing proposals to clients, aligning strategies with their business objectives.
• Maintain strong client communication, ensuring project objectives are met, and providing ongoing updates and recommendations.
• Analyze and report on SEO performance, providing actionable insights and optimizing campaigns for continuous improvement.

Qualifications:

• 5-6 years of proven experience in digital marketing, SEO, and social media management, preferably in a SaaS environment.
• Deep understanding of on-page and off-page SEO strategies, with a focus on staying up-to-date with evolving search engine algorithms.
• Experience with content creation tools such as Canva, or other image/design software.
• At least 1-2 years of experience in client communication and relationship management.
• Solid experience in working with design and development teams to create seamless marketing campaigns.
• Strong research skills, able to identify trends, target audiences, and competitor insights.
• Proven ability to prepare SEO reports and marketing proposals, presenting them to clients with actionable recommendations.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.