Senior Content Strategist

Job Description

Senior Content Strategist (B2B / Demand Generation) with 812 years of experience driving high-impact content initiatives aligned to business growth and pipeline acceleration. The role requires a strategic thinker with strong execution capability across modern content ecosystems.

• Develop and own end-to-end B2B content strategy aligned with demand generation and revenue goals
• Translate business objectives into scalable content programs across the buyer journey
• Create high-quality, insight-driven content using a hybrid model (AI-assisted + human refinement)
• Drive thought leadership narratives that position the brand as an industry authority
• Collaborate closely with marketing, product, and sales teams to align messaging and campaigns
• Leverage SEO, AIO (AI Optimization), and GEO (Generative Engine Optimization) principles to maximize content discoverability and performance
• Analyze content performance metrics and optimize strategies based on data-driven insights
• Ensure consistency in brand voice, messaging, and storytelling across all content assets
• Stay updated on evolving content consumption trends, AI tools, and digital channels

Requirements

Required Skill Sets

• 812 years of experience in B2B content strategy and demand generation
• Strong expertise in developing and executing content strategies across the funnel
• Proven ability to create impactful thought leadership and long-form content
• Working knowledge of SEO, AIO, and GEO frameworks
• Experience with AI-enabled content creation tools and workflows
• Strong analytical skills with the ability to interpret performance data and optimize content
• Excellent written and verbal communication skills with a clear, structured approach
• Ability to collaborate cross-functionally with marketing, product, and sales teams
• Strong understanding of B2B buyer personas and content mapping
• Experience managing multiple content initiatives in a fast-paced environment
• Strategic thinking combined with hands-on execution capability

If your experience aligns with the role and you are interested in exploring this opportunity, please send your updated resume to sana.ha@flatworldsolutions.com.