Senior Business Analyst

Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360 , Amazon DSP, CM360, Google Analytics and MMPs.

Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.

Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting using tools like Excel, Google Sheets, Data Studio for actionable insights.

Provide strategic recommendations goals, KPIs, targeting, creative refreshes to internal teams, aligning tactics with media objectives.

Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.

Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.

Strong media planning, campaign setup, optimization, trafficking, and QA expertise.

Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.

Familiarity with third-party tracking, billing systems, and campaign analytics platforms.