Senior Brand Manager

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute annual and quarterly brand strategies aligned with the

company's business objectives.

• Strengthen Abhee Ventures' brand positioning across all marketing channels.
• Build long-term brand equity while supporting lead generation and sales objectives.
• Ensure consistent brand identity, messaging, and visual standards across all

communication platforms.

Marketing Campaign Management

• Plan, execute, and monitor integrated 360-degree marketing campaigns across

digital, print, outdoor, television, radio, events, and social media.

• Lead project launch campaigns from concept to execution.
• Manage campaign budgets, timelines, and performance metrics.
• Evaluate campaign effectiveness and optimize based on performance data.

Content & Creative Leadership

• Drive content strategy across digital platforms, website, social media, brochures,

presentations, and marketing collateral.

• Collaborate with creative teams to deliver high-quality marketing assets.
• Ensure all communication aligns with the brand tone and corporate objectives.
• Review and approve marketing creatives before release.

Consumer Insights & Market Intelligence

• Conduct market research, competitor benchmarking, and customer insight analysis.
• Identify emerging market trends and recommend strategic initiatives.
• Analyze consumer behavior to improve campaign effectiveness and customer

engagement.

• Provide actionable recommendations based on marketing analytics.

Product & Project Marketing

• Develop Go-to-Market (GTM) strategies for new project launches.
• Work closely with Sales and Project teams to create compelling product positioning.
• Support pricing communication, launch planning, and promotional activities.
• Ensure successful execution of project launch campaigns.

Digital Marketing & Performance Monitoring

• Collaborate with digital marketing teams to improve online visibility and lead

generation.

• Monitor website performance, SEO, SEM, social media, and paid marketing

initiatives.

• Track KPIs including brand awareness, engagement, lead quality, and campaign ROI.
• Prepare periodic performance reports for senior management.

Cross-Functional Collaboration

• Partner with Sales, CRM, Product Development, Finance, Legal, and Project teams to

ensure seamless execution of marketing initiatives.

• Coordinate with channel partners and external stakeholders during project launches.
• Align marketing strategies with business priorities.

Agency & Vendor Management

• Manage relationships with advertising agencies, digital partners, media agencies, PR

firms, production houses, and creative vendors.

• Prepare detailed campaign briefs and evaluate agency performance.
• Negotiate contracts and ensure cost-effective utilization of marketing budgets.
• Maintain quality standards across all external deliverables.

Budget Management

• Prepare and manage annual marketing budgets.
• Monitor marketing expenditure and optimize ROI.
• Ensure effective allocation of resources across campaigns and initiatives.

Preferred candidate profile