Job Description
Job Summary
Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this Product Brand Management Cx Manager role could be an exciting opportunity to explore.
Responsibilities
- Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
- Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams
- Accountable for the delivery of annual brand P&L, including sales and profit results, and actively manage budget items
- Support and mentor junior marketing associates on the marketing team
- Manage brand equity through successful deployment and localization of global toolkits
- Drive innovation strategy through flawless execution of global innovation vision board
- Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region s needs are addressed within the global matrix
- Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
- Collaborate with the sales team to drive strong customer engagement and in-store support
- Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators
Basic Qualifications
- Master's degree
- Experience in leading people in both project-based and day-to-day situations
- 5 or more years of brand marketing experience in Consumer Products or OTC marketing
- Experience delivering insights-based consumer communications and brand share growth
- Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
Preferred Qualifications
- Strong financial capabilities and business acumen
- Experience working in a fast paced, entrepreneurial environment
- Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
Equal Opportunities
Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected, all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It is important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.No Referrers Available
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