Experience
Up to 4 yrs
Job Location
Mumbai, India
Vacancy
1
Designation
SEO Executive
Job Type
Not specified
Job Description
Role Summary
The SEO Executive will be responsible for improving the company s online visibility by implementing
effective on-page, off-page, and technical SEO strategies. The role focuses on driving organic traffic,
improving keyword rankings, and supporting digital marketing objectives through data-driven SEO
practices.
The SEO Executive will be responsible for improving the company s online visibility by implementing
effective on-page, off-page, and technical SEO strategies. The role focuses on driving organic traffic,
improving keyword rankings, and supporting digital marketing objectives through data-driven SEO
practices.
Key Responsibilities
On-Page SEO
Conduct keyword research and analysis to identify high-impact opportunities.
Optimize website content, meta tags, headers, URLs, and internal linking.
Ensure SEO-friendly content structure and alignment with search intent.
Off-Page SEO
Plan and execute link-building strategies to improve domain authority.
Manage outreach for backlinks, guest posts, and digital PR activities.
Monitor and analyze backlink profiles and competitor SEO strategies.
Technical SEO
Identify and resolve technical SEO issues such as crawl errors, site speed, mobile
responsiveness, and indexing issues.
Coordinate with developers to implement SEO best practices.
Ensure proper use of schema markup, XML sitemaps, and robots.txt files.
Analytics & Reporting
Track website performance using tools like Google Analytics, Google Search Console, and SEO
tools.
Prepare regular SEO performance reports with insights and recommendations.
Monitor keyword rankings, organic traffic, conversions, and user behavior.
Content & Collaboration
Work closely with marketing teams to develop SEO-driven content.
Optimize existing content and suggest new content ideas based on keyword trends.
Skills & Qualifications
Bachelor s degree in Marketing, Digital Media, IT, or a related field.
0-4 years of experience in SEO or digital marketing (freshers with strong SEO knowledge may
apply).
Strong understanding of on-page, off-page, and technical SEO.
Hands-on experience with SEO tools such as Google Analytics, Search Console, SEMrush,
Arefs, or similar.
Basic knowledge of HTML, CMS platforms (WordPress preferred), and website architecture.
Analytical mindset with attention to detail.
Good communication and coordination skills.
Preferred Skills
Experience with local SEO and mobile SEO.
Knowledge of content marketing and social media integration.
Familiarity with paid search and conversion rate optimization (CRO).