Salesforce Pardot Consultant

Supporting the project team by documenting and building solutions in Salesforce and requisite Marketing Automation tools (Salesforce Marketing Cloud, Pardot etc.)

Lead discussions to gather requirements, troubleshoot issues, and present solutions with supportive documentation

Provide subject matter expertise and critical thinking for the greater project to align with best practices integral to the project success

At least 1-year experience building, testing and executing end-to-end Marketing Automation campaigns and flows, including Analytics

Work with the internal team, clients and external consultants in planning and executing automated marketing campaigns

Marketing Campaigns to include: Robust Email Marketing Tools, Marketing Automation, Prospect Tracking Analytics, Lead Scoring Grading, Custom Landing Pages, Lead Nurturing Campaigns, List Segmentation, Social Media Integration, Detailed Reporting

Meet with internal team to define and articulate business requirements, and build marketing solutions through Pardot and Salesforce.com

Create a standard of excellence (best practices) in email and marketing automation, while ensuring adoption for our clients.

Implement and support front-end technology questions regarding HTML emails, landing pages, etc. from templates while incorporating industry best practices

Manage data including segmentation and reporting, testing, cleansing and optimization

Develop and execute testing and optimization strategies to improve email metrics

Assist marketing clients with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.

Consult with clients on enterprise or departmental level customer experience strategy

Recommend appropriate digital technology to support the customer s needs end-to-end, including hosting and integration with existing technologies (CRM, marketing automation, analytics, etc.)

Manage the delivery of custom solutions, interfaces, and integrations with clients.

Evaluate requirements and provide solutions for activating and optimizing marketing technologies and E-commerce solutions.

Support business and technology teams to define, design, architect, implement and operate web platforms and capabilities

Understand all facets of the various platforms for both B2B and B2C clients, such as the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics