Sales Officer

Role & responsibilities

• Drive New Customer Acquisition Proactively identify and onboard new clients for gold loan products through structured field engagements, strategic referral networks, and localized promotional campaigns.
• Client Engagement & Product Presentation Conduct in-person client consultations and deliver compelling product demonstrations to articulate the value proposition and generate incremental business.
• Sales Strategy Execution Implement targeted sales and marketing initiatives to catalyze business expansion within the designated territory, in alignment with organizational growth objectives.
• Relationship Management & Service Excellence Cultivate enduring customer relationships by ensuring seamless service delivery, timely support, and high levels of client satisfaction.
• Operational & Compliance Adherence Ensure full compliance with regulatory frameworks and internal standard operating procedures, particularly in documentation, verification, and process execution.
• Gold Evaluation & Verification Accurately assess gold ornaments for weight, purity, and karat value using calibrated tools and standardized testing protocols.
• Market Intelligence & Product Knowledge Remain continuously informed about prevailing gold loan policies, lending norms, industry best practices, and competitor offerings to stay ahead in the market.
• Bank Relationship Management Foster and maintain effective working relationships with partner banks, facilitating collaborative business development and joint customer engagement.
• Balance Transfer Management Oversee the end-to-end execution of gold loan balance transfers from case initiation and fund disbursement to coordination with banking personnel and timely fund settlements.

Preferred candidate profile

• The ideal candidate is a motivated and result-oriented sales professional with 13 years of field experience, preferably in gold loans, financial services, NBFCs, or microfinance.
• Candidate should possess strong communication and interpersonal skills, with the ability to build trust-based relationships in local markets. • A working knowledge of gold evaluation, KYC procedures, and loan documentation is highly desirable.
• Local language fluency and a customer-centric mindset are essential for success in this role.
• Familiarity with local geography and the ability to travel extensively within assigned territory. (Bike & Driving License Mandatory)