Sales Manager

Job Title: Assistant Manager/ Manager/ Sr. Manager Marketing

No. Of Exp - Each Designation 1 Position

Department: Sales & Marketing
Location: Chinchwad
Reporting To: Head Sales & Marketing

Job Purpose:

The Sales Person will be responsible for driving business growth by identifying new opportunities, managing client relationships, and promoting automation solutions. The role requires a strong blend of technical understanding and sales acumen to convert leads into successful business through effective marketing and solution-based selling.

Key Responsibilities:

• Aggressively identify, generate, and qualify new business enquiries in industrial automation, assembly lines, and welding solutions.
• Own the complete sales cycle from lead generation to final order closure, with a strong focus on revenue conversion.
• Ensure timely follow-up and conversion of all enquiries, RFQs, and submitted quotations into confirmed orders.
• Understand customer requirements quickly and position optimized techno-commercial solutions to win orders.
• Work closely with proposal and engineering teams to develop competitive, cost-effective offers aligned with customer needs.
• Negotiate commercial terms, pricing, and delivery conditions to successfully close deals while protecting company margins.
• Consistently achieve and exceed monthly/quarterly sales targets and order booking goals.
• Maintain a strong sales pipeline and provide forecasting reports to management.
• Build strong client relationships to secure repeat orders, long-term contracts, and reference business.
• Represent the company in client meetings, technical discussions, and exhibitions with a strong focus on business conversion.

Additional Responsibilities by Role Level:

• Lead regional sales activities and guide/mentor junior sales team members.
• Develop and execute sales and marketing strategies to drive enquiry generation and business growth.
• Manage key accounts, including pricing negotiations, contract finalization, and post-sales follow-ups to ensure repeat business.

Key Skills and Competencies:

• Strong communication, negotiation, and presentation skills with the ability to influence decision-makers.
• Solid technical understanding of industrial automation, SPMs, assembly lines, and welding systems.
• Ability to quickly understand customer pain points and position effective techno-commercial solutions.
• Proven capability in enquiry handling, follow-ups, and closing orders.
• Target-driven mindset with a proactive and result-oriented approach.
• Strong commercial acumen including costing, pricing, and contract negotiation.

Qualifications and Experience:

• B.E. / B.Tech in Mechanical, Electrical, or Mechatronics Engineering.
• 8-15 years of experience in sales or marketing in automation industry.
• Experience in handling OEMs or Tier-1 clients in the automotive or manufacturing industry preferred.

Key Performance Indicators (KPIs):

• Achievement of monthly/quarterly sales targets and order booking value
• Enquiry generation rate (number of qualified leads created)
• Conversion ratio (enquiries/RFQs to confirmed orders)
• Sales pipeline value and accuracy of forecasting
• Quotation follow-up effectiveness and hit rate
• New customer acquisition and market expansion
• Repeat business and key account growth
• Margin achievement on closed orders