Sales Manager

Role & responsibilities

Business and strategy Development

• Develop and execute sales strategies to achieve annual and quarterly business targets.
• Identify new business opportunities across Automotive, EV, Electronics, Aerospace, Composites, Renewable Energy, General Manufacturing, and Process Industries.
• Generate new leads through customer visits, exhibitions, networking, and market intelligence.
• Build and maintain a strong sales pipeline for industrial machinery and automation solutions.

Sales & Customer Management

• Manage the complete sales cycle from enquiry generation to order closure.
• Understand customer requirements and propose suitable technical solutions in coordination with the engineering team.
• Conduct customer meetings, technical discussions, machine demonstrations, and product presentations.
• Prepare techno-commercial proposals, quotations, and pricing strategies.
• Negotiate commercial terms and finalize contracts while ensuring profitability.
• Build and maintain long-term relationships with OEMs, Tier-1 suppliers, and key industrial customers.

Market Development

• Analyse market trends, competitor activities, and emerging customer requirements.
• Identify new application areas and business opportunities for existing and new products.
• Participate in trade exhibitions, seminars, and customer events to promote company offerings.
• Develop strategic partnerships and channel networks where applicable.

Cross-functional Coordination

• Coordinate with Design, Engineering, Manufacturing, and Project teams for proposal preparation and project execution.
• Support project handover from sales to execution teams.
• Ensure smooth communication between customers and internal stakeholders throughout the project lifecycle.

Sales Reporting & Performance

• Prepare sales forecasts, monthly reports, and pipeline reviews.
• Monitor order intake, revenue generation, and sales performance against targets.
• Maintain CRM records and customer databases.

Drive continuous improvement in sales processes and customer satisfaction.

Preferred candidate profile

• 1015 years of experience in Industrial Machinery Sales, Automation Solutions, Special Purpose Machines (SPM), Composite Equipment, Dispensing Systems, Robotics, or Engineering Products.
• Strong understanding of technical sales and industrial manufacturing processes.
• Proven experience in B2B sales, business development, and key account management.
• Experience handling OEMs, Automotive, EV, Electronics, Aerospace, or Manufacturing customers.
• Excellent communication, presentation, negotiation, and relationship management skills.
• Strong commercial acumen and ability to close high-value technical sales.
• Willingness to travel extensively for customer meetings and business development activities.