Sales Manager

Job Title: Executive / Sr. Executive – Residential Sales (Front-End)

Role Purpose

To drive primary sales by engaging prospective customers at the front-end, converting qualified leads into site visits and bookings, while delivering a high-quality customer experience aligned to Brigade’s brand standards.

Key Responsibilities

• Lead Engagement & Qualification:
  Handle inbound and outbound leads, understand customer requirements, and effectively qualify prospects.
• Site Visit Conversion:
  Drive customer site visits through persuasive communication, follow-ups, and relationship management.
• Sales Closure Support:
  Present projects, value propositions, and pricing details to convert prospects into bookings, in coordination with closing managers.
• Customer Experience:
  Deliver a seamless and premium buying experience at pre-booking stage, ensuring strong brand recall.
• Pipeline Management:
  Track leads, follow-ups, and conversions through CRM systems (e.g., Darwinbox / internal CRM) with high discipline.
• Market Intelligence:
  Stay updated on market trends, competitor offerings, and customer preferences to improve conversion effectiveness.
• Cross-functional Coordination:
  Work closely with marketing, CRM, and site teams to ensure smooth customer journey from inquiry to booking.

Key Metrics (KPIs)

• Lead-to-site visit conversion ratio
• Site visit-to-booking conversion
• Revenue / bookings achieved against targets
• Customer experience feedback at pre-sales stage

Ideal Candidate Profile

• 2–15 years of experience in real estate / high-value sales
• Strong communication and persuasion skills
• Customer-centric mindset with high energy and ownership

Reporting Structure

• Reports to: Project sales head