Sales Manager | B2C Inside Sales Head

IIDE is Indias most trusted and fastest-growing digital marketing institute and EdTech company, offering government-recognized online, offline, and postgraduate digital marketing programs. IIDE focuses on career-oriented education, high enrollment growth, and outcome-driven learning, empowering students and working professionals across India and international markets.

About the Role

The Sales Manager (B2C | EdTech Sales) will be responsible for leading and managing a high-performing sales counseling team to drive student enrollments, revenue growth, and sales target achievement. This role involves team leadership, sales execution, CRM-driven lead management, conversion optimization, and performance tracking. You will work closely with marketing, senior sales leadership, and cross-functional teams to maximize lead conversion, improve funnel efficiency, and scale business growth.

What Youll Do

• Sales Target Achievement & Revenue Delivery
  
• Achieve and exceed individual and team sales targets aligned with monthly and quarterly business plans.
  
• Drive revenue growth and enrollment numbers for B2C EdTech programs.
  
• Monitor and improve lead-to-enrollment conversion rates across inbound and outbound channels.
  
• Ensure sales funnel hygiene, effective pipeline management, and reduced lead leakage.
  
• Drive new customer acquisition through direct sales, telesales, inside sales, and counseling calls.
  
• Track lead aging, follow-ups, and first response time (FRT) to improve sales productivity.
  
• Sales Strategy Execution & Sales Process Optimization
  
• Execute sales strategies, campaigns, and initiatives defined by senior sales leadership.
  
• Support and drive cross-selling and upselling of courses and programs.
  
• Share market insights, competitor trends, and student feedback with marketing and product teams.
  
• Ensure high adoption and disciplined usage of CRM systems and sales automation tools.
  
• Improve call quality, objection handling, pitch effectiveness, and closing ratios.
  
• Team Management, Coaching & Training
  
• Lead, manage, and motivate a sales team of 1030 sales counselors.
  
• Set daily, weekly, and monthly sales targets and track performance.
  
• Conduct continuous sales training, call listening, pitch coaching, and objection-handling sessions.
  
• Drive team productivity, discipline, and accountability.
  
• Support hiring, interviewing, onboarding, and ramp-up of new sales team members.
  
• Reporting, QA & Performance Analytics
  
• Track and report key metrics such as revenue per salesperson, conversion ratios, productivity, and target achievement.
  
• Conduct call audits, quality assurance checks, and compliance reviews.
  
• Ensure accurate lead allocation, CRM data hygiene, and utilization audits.
  
• Prepare daily, weekly, and monthly sales MIS and performance reports.
  
• Additional Responsibilities
  
• Collaborate closely with marketing teams to align on lead quality, campaign performance, and conversion improvement.
  
• Support process improvement initiatives to enhance sales efficiency and team output.
  
• Perform other duties assigned by sales leadership in line with business requirements.
  

Who You Are

• Must-Have
  
• 9–15 years of experience in B2C sales, preferably in EdTech, education, training, or service-based industries.
  
• Proven experience managing sales teams of 10+ members.
  
• Strong understanding of sales funnels, lead management, pipeline tracking, and conversion metrics.
  
• Excellent people management, communication, coaching, and leadership skills.
  
• Hands-on experience with CRM tools such as Salesforce, HubSpot, LeadSquared, or similar platforms.
  
• Strong objection handling, negotiation, and closing skills.
  
• Should Have
  
• Experience executing sales strategies, target planning, and incentive structures.
  
• Ability to analyze sales data and create performance reports and MIS dashboards.
  
• Familiarity with sales automation tools, CRM workflows, and process adherence.
  
• Nice to Have
  
• Experience working with marketing and product teams in a high-growth environment.
  
• Exposure to international sales markets or global customer segments.
  
• Certifications or training in sales leadership, CRM optimization, or business development.