Sales Head

Position Overview

• We are seeking a visionary, results-driven Head of Sales & Marketing to spearhead our brands revenue growth, market expansion, and customer acquisition.
• The ideal candidate possesses deep expertise in the luxury diamond and jewellery sector, blending strategic marketing with aggressive sales leadership to elevate our market position.

Key Responsibilities

• Strategic Leadership & Revenue Growth
• Sales Strategy: Develop and execute comprehensive annual and long-term sales and marketing strategies to achieve revenue, volume, and margin targets.
• P&L Management: Oversee the departmental budget, allocating resources efficiently across marketing campaigns and sales initiatives.
• Market Expansion: Identify and capitalize on new business opportunities, including geographic expansion, B2B wholesale partnerships, and B2C retail scaling.
• Brand & Marketing Management
• Brand Positioning: Elevate the brand's luxury positioning in the diamond and jewellery market through compelling storytelling, PR, and high-end visual merchandising.
• Digital & Omnichannel Marketing: Direct all digital marketing efforts, including SEO/SEM, performance marketing, social media, and influencer collaborations, to drive traffic to physical and digital storefronts.
• Campaign Execution: Plan and lead promotional campaigns, seasonal launches, and exclusive high-value client events/exhibitions.
• Sales Operations & Client Relations
• Team Leadership: Recruit, train, and mentor the sales and marketing teams, setting clear KPIs and performance frameworks.
• Clienteling & CRM: Drive a customer-centric culture focused on client acquisition, high-net-worth individual (HNWI) relationship management, and long-term loyalty programs.
• Market Intelligence: Analyze sales data, consumer behavior, and competitor trends to refine product assortment, pricing, and promotional tactics.

Qualifications & Requirements

• Education: Bachelors or Masters degree in Business Administration, Marketing, Retail Management, or a related discipline.
• Experience: Minimum 8-10+ years of progressive leadership experience in sales and marketing within the diamond, gemstone, or luxury jewellery sector.
• Industry Knowledge: Deep understanding of diamond grading (the 4Cs), certification (GIA, IGI), precious metals, and fine jewellery manufacturing.
• Skills: Exceptional negotiation, communication, and team-building skills.
• Proficiency in CRM software, digital marketing tools, and retail metrics.