A Sales Executive for Wire, Cable, and CCTV systems drives revenue by acquiring new B2B clients, managing distributor networks, and selling surveillance solutions to businesses.
They identify leads, negotiate pricing, and ensure technical requirements are met.
This role requires traveling to meet clients, conducting product demonstrations, and collaborating with technical teams for installations.

Key Responsibilities

Lead Generation: Source new B2B leads through cold calling, market visits, and dealer networks.
Client Consultation: Understand client surveillance needs and suggest appropriate camera/cable setups.
Product Demos: Conduct live demonstrations for CCTV hardware and explain technical wire specifications.
Channel Sales: Recruit, manage, and support dealers, distributors, and system integrators.
Proposal Creation: Prepare and deliver detailed quotations, proposals, and project bids.
Price Negotiation: Negotiate pricing, delivery terms, and contracts to close sales.
Target Achievement: Meet or exceed monthly and quarterly sales revenue goals.
Post-Sale Support: Coordinate with technical and installation teams to ensure smooth project delivery.
Relationship Management: Maintain long-term relationships with existing corporate clients for repeat business.

Essential Requirements

Education: Bachelor''s degree in Business, Marketing, or a Diploma in Electrical/Electronics Engineering.
Experience: 1 to 4 years of proven B2B sales experience in CCTV, security systems, or electrical/cabling products.
Technical Knowledge: Understanding of wire/cable specifications and low-voltage systems (IP/Analog CCTV, DVRs, NVRs).
Communication: Excellent verbal and written communication skills for client negotiations.
Mobility: Willingness to travel frequently within the assigned sales territory for client meetings.
Top Skills
B2B Sales & Channel Sales
Client Relationship Management (CRM)
Negotiation & Closing
Technical Troubleshooting Basics
Market & Competitor Analysis

Sales Executive - Wire & Cable , CCTV

Job Description