ROLE PURPOSE-

The Sales Executive within the Services Division is responsible for driving sustainable revenue growth by acquiring new clients and nurturing existing relationships. The incumbent will operate across the full sales lifecycle from initial prospecting and lead qualification to deal closure and handover while contributing to the development of scalable go-to-market strategies. This role demands a balance of disciplined execution, data-driven thinking, and collaborative engagement with internal stakeholders.

CORE RESPONSIBILITIES-

Focus Area

Expected Activities & Outcomes

Inbound Lead Engagement

Promptly respond to and qualify all inbound inquiries within agreed SLA windows.
Conduct discovery calls to understand prospect requirements, budget, and decision-making authority.
Maintain a strong lead-to-opportunity conversion rate by rigorously qualifying inbound enquiries against defined criteria (budget, authority, need, and timeline).
Coordinate deal handoffs with the delivery and technical teams to ensure smooth client onboarding and continuity post-closure.

Outbound Prospecting

Execute structured outbound campaigns via LinkedIn Sales Navigator, personalised cold email sequences, and other digital channels.
Build and maintain a healthy, well-segmented prospect database targeting the relevant ICP (Ideal Customer Profile).
Achieve weekly outreach quotas and continuously A/B test messaging to improve response rates.
Research and identify decision-makers within target accounts and initiate multi-threaded engagement.

Events & Community Engagement

Represent Relinns Technologies at industry conferences, trade shows, and networking forums.
Identify and evaluate relevant events for participation to maximise brand visibility and lead generation.
Generate a defined volume of qualified leads per event; follow up within agreed timelines post-event.
Build strategic relationships through community platforms (e.g., industry associations, online forums).

Sales Strategy & Playbook

Collaborate with the Head of Services to design, refine, and operationalise the annual sales playbook.
Define and document repeatable sales processes, qualification criteria, and objection-handling frameworks.
Contribute competitive intelligence and market insights to inform positioning and pricing strategies.
Propose and pilot new sales initiatives, channels, or verticals based on market observations.

CRM & Sales Tool Adoption

Maintain accurate and up-to-date records in HubSpot (or the designated CRM) at every stage of the funnel.
Leverage sales engagement tools, sequencing, and automation workflows for consistent follow-up cadence.
Ensure data hygiene standards are upheld; flag gaps or process inefficiencies for resolution.
Champion tool adoption and contribute to improving CRM templates, deal stages, and pipeline views.

Reporting & Funnel Management

Provide weekly and monthly pipeline reports to management, with accurate deal-stage forecasting.
Present MIS dashboards covering lead volume, conversion metrics, deal velocity, and revenue projections.
Proactively flag deals at risk and propose corrective actions to maintain healthy pipeline coverage.
Track and report on key sales metrics: CAC, ACV, win rate, average sales cycle length, and pipeline aging.

Win/Loss Analysis & Insights

Conduct structured win/loss debriefs after every deal closure or disqualification.
Document key themes, competitive factors, pricing objections, and process-related observations.
Present periodic insights reports to leadership with actionable recommendations for improving win rates.
Drive feedback loops between Sales and Delivery teams to align on client expectations and continuously improve the sales-to-delivery transition.

BEHAVIOURAL COMPETENCIES-

Competency

Description

Client-Centricity

Ability to deeply understand client needs and tailor solutions accordingly; consistently delivers a high-quality experience across all touch-points.

Communication Excellence

Articulates complex service offerings clearly and persuasively, both verbally and in writing; adapts style to diverse audiences.

Ownership & Accountability

Takes full responsibility for pipeline outcomes; demonstrates proactive follow-through without requiring managerial nudges.

Collaboration & Teamwork

Works effectively across sales, delivery, and technical functions; shares knowledge and contributes to overall team success.

Adaptability & Resilience

Thrives in ambiguity, quickly adjusts to changing market conditions, pricing dynamics, or product scope.

Analytical Thinking

Uses data to draw meaningful conclusions about deal health, market trends, and competitive landscape.

TOOLS & TECHNOLOGY EXPECTATIONS-

The Sales Executive is expected to demonstrate proficiency in the following tools as part of daily operations:

HubSpot CRM: Primary CRM for lead management, deal tracking, pipeline reporting, and email sequences.
LinkedIn Sales Navigator: Outbound prospecting, account research, and relationship-building within target segments.
Google & Notion Workspace: Proposal creation, shared reporting, and internal collaboration.
Sales Engagement Platform: Email outreach automation, sequencing, and performance analytics (e.g., Apollo.io / Outreach).
Analytics & BI: Interpreting pipeline dashboards and revenue reports; familiarity with data visualisation tools.

We are looking for a Sales Executive within Services Division.

Sales Executive- Service Division

Job Description

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