Sales Executive - Referral Marketing

Role & responsibilities

1. Referral Acquisition & Management

• Identify and onboard local referring doctors (GPs, dentists, pediatricians, orthos, etc.) as clinic partners.
• Conduct regular F2F visits; present clinic services, specialties, packages and new initiatives.
• Build referral funnel and track weekly conversion.
• Maintain strong relationships and prompt feedback loop with referrers.

2. Alliance & Institutional Tie-ups

• Explore business tie-ups with:
• RWAs / Housing societies
• Fitness centres, gyms, yoga centres
• Corporate HR teams for employee health camps
• Tier-2 hospitals for preventive, pre-OPD and continuity care
• Negotiate commercial terms, packages, MoUs as per organisation guidelines.

3. On-ground Activation & Demand Generation

• Launch monthly activation calendar: camps, screening drives, wellness talks.
• Coordinate with clinic manager / marketing team for branding, collaterals, digital promotions.
• Implement targeted community campaigns (BP/Diabetes screening camps etc.)

Preferred candidate profile

• Graduate / MBA in Marketing or Healthcare preferred.
• 25 years experience in healthcare BD / Pharma field force / Diagnostic BD / Clinic network.
• Excellent communication & relationship building.
• Strong on-ground field execution.
• Target / performance driven.