Sales Executive

Job Description Sales Executive

Job Title

Sales Executive

Department

Sales & Marketing

Reports To

Area Sales Manager / Sales Manager

Location

As Assigned

Job Summary

The Sales Executive is responsible for driving sales, expanding market reach, and building strong relationships with distributors, retailers, wholesalers, and institutional customers. The role focuses on achieving sales targets, ensuring product availability, increasing brand visibility, and supporting the company's business growth.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Develop and maintain relationships with distributors, retailers, supermarkets, wholesalers, and key accounts.
• Identify new business opportunities and expand the customer base.
• Ensure product availability and visibility across assigned territories.
• Promote new products, festive gift packs, and seasonal offerings.
• Conduct regular market visits and monitor competitor activities, pricing, and promotional campaigns.
• Collect orders and coordinate with the dispatch team to ensure timely deliveries.
• Follow up on payments and ensure collections are made within the agreed credit period.
• Resolve customer complaints promptly and maintain high levels of customer satisfaction.
• Execute merchandising and in-store promotional activities.
• Prepare daily sales reports, market feedback reports, and visit plans.
• Coordinate with production and inventory teams to ensure product availability.
• Participate in exhibitions, food festivals, and promotional events when required.
• Maintain accurate records of customer interactions, sales activities, and collections.

Key Performance Indicators (KPIs)

• Achievement of sales targets
• New customer acquisition
• Distributor and retailer development
• Collection efficiency
• Product availability and market coverage
• Sales growth in assigned territory
• Customer retention and satisfaction
• Execution of promotional activities

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• Diploma holders with relevant sales experience may also apply.

Experience

• 1–3 years of sales experience in the sweets, FMCG, food & beverage, bakery, confectionery, or retail industry.
• Fresh graduates with strong communication skills may be considered for junior roles.

Required Skills

• Strong sales and negotiation skills
• Excellent communication and interpersonal skills
• Customer relationship management
• Territory management
• Market analysis and competitor tracking
• Basic computer knowledge (MS Excel, Word, Email)
• Ability to work independently and achieve targets
• Good presentation and persuasion skills
• Problem-solving and time management

Preferred Requirements

• Experience in sweets, confectionery, bakery, snacks, or FMCG sales.
• Familiarity with distributor and retail network management.