Sales Executive

Key Responsibilities

Channel Development

• Identify, appoint, and develop distributors in assigned territories.
• Evaluate distributor capability, financial strength, and market reach.
• Build a sustainable distribution network across target regions.
• Conduct distributor onboarding and product training.
• Monitor distributor performance and implement growth plans.
• Support distributors with customer visits, demonstrations, and business development.

Direct Business Development

• Identify and acquire large industrial and institutional customers.
• Conduct product presentations and demonstrations.
• Understand customer cleaning processes and recommend suitable products.
• Prepare quotations, negotiate commercial terms, and close business.
• Build long-term relationships with procurement teams, facility managers, production heads, and plant managers.
• Generate repeat business through excellent customer support.

Market Development

• Identify new market opportunities and industry segments.
• Gather competitor intelligence on pricing, products, and market activities.
• Recommend strategies for market expansion.
• Participate in trade exhibitions and industry events when required.

Sales Operations

• Achieve monthly and annual sales targets.
• Maintain an accurate sales pipeline and customer database.
• Submit weekly activity reports and monthly sales forecasts.
• Coordinate with production and logistics teams to ensure timely deliveries.
• Support collections and ensure healthy payment cycles.

Ideal Customer Profile

The candidate should be comfortable selling to:

• Manufacturing companies
• Automotive workshops and service centers
• Food processing facilities
• Pharmaceutical manufacturers
• Engineering companies
• Hotels and hospitality groups
• Hospitals and healthcare institutions
• Educational institutions
• Facility management companies
• Commercial cleaning contractors
• Warehouses and logistics companies
• Industrial plants
• Large corporate offices
• Government and public sector organizations (where applicable)

Preferred Candidate Profile

Experience

• 5 to 8 years of B2B sales experience.
• Proven experience in distributor appointment and management.
• Experience selling industrial, institutional, or specialty products.
• Demonstrated track record of achieving sales targets.

Preferred Industries

• Industrial cleaning chemicals
• Institutional hygiene products
• Water treatment chemicals
• Lubricants
• Construction chemicals
• Paints and coatings
• Adhesives
• Industrial consumables
• Safety and maintenance products
• Facility management solutions

Skills

• Distributor development
• Business development
• Key account management
• Consultative selling
• Territory management
• Negotiation
• Relationship management
• Presentation and communication
• CRM proficiency
• Market analysis
• Sales forecasting

Key Performance Indicators (KPIs)

• Number of new distributors appointed
• Distributor activation and sales growth
• New customer acquisition
• Revenue generated
• Gross margin achievement
• Repeat customer business
• Customer retention
• Sales target achievement
• Collections and receivables
• Market coverage and customer visits

What Success Looks Like

Within the first 12 months, the successful candidate will:

• Build a strong distributor network in assigned territories.
• Establish relationships with key industrial and institutional customers.
• Deliver consistent sales growth.
• Expand the company's market presence.
• Build a sustainable pipeline of new business opportunities.

Compensation

• Competitive fixed salary
• Performance-based incentives
• Travel reimbursement
• Annual performance bonus
• Career growth opportunities