Sales Executive

Job Description: Sales Engineer Industrial Paint Shops & Sheet Metal Machinery

Position: Sales Engineer
Experience: Minimum 3 years in capital equipment or industrial paint shop sales
Company: Shree Sai Associates , Greater Faridabad
Industry: Industrial Paint Shop Manufacturing, Sheet Metal Processing
Location: PAN India & International (travel as required)
Department: Sales / Business Development

Roles & Responsibilities

• Identify and target clients in automotive, heavy engineering, appliance, and metal fabrication sectors for paint shops and related systems
• Understand client technical needs and propose suitable paint shop solutions (pre-treatment, booths, ovens, conveyors, etc.)
• Prepare and present technical-commercial proposals
• Handle entire sales cycle enquiry, quotation, negotiation, PO, handover to project
• Visit clients, consultants, OEMs for lead generation and relationship building
• Conduct site assessments, understand layouts and utilities
• Coordinate with internal design, costing & project execution teams
• Track competitors and industry trends
• Represent the company in trade shows, exhibitions, and online platforms
• Meet quarterly and yearly sales targets
• Ensure client satisfaction through proper handover and post-sale coordination

KRA – Key Result Areas for Sales Engineer

KRA

Measurement Criteria

1. Sales Target Achievement

% of monthly/quarterly revenue targets achieved ()

2. Lead Generation

No. of quality leads or RFQs generated per month

3. Conversion Ratio

% of proposals converted into actual orders

4. Proposal Accuracy

Quality of proposals — clear scope, technical fit, profitability

5. Client Coverage & Visits

No. of client meetings/site visits/month

6. Market Expansion

New regions/sectors/clients added (domestic or export)

7. CRM / Sales Reporting

Timely and detailed update of CRM or reports

8. Cross-Functional Coordination

Collaboration with design, execution, accounts

9. Client Satisfaction

Feedback score from new and repeat clients

10. Product Knowledge & Training

Mastery of company offerings and ability to pitch value-add

Required Skills

• Solid understanding of paint shop systems, industrial automation, sheet metal workflows
• Good communication, negotiation, and commercial sense
• Ability to read technical drawings/layouts
• Willingness to travel (PAN India & overseas)
• Strong follow-up and CRM discipline